NXP and the BBC: Creating a Smarter Society, One micro:bit at a Time
22 Marzo 2016 - 10:02AM
One million students in the UK are about to join the maker
movement. NXP Semiconductors N.V. (NASDAQ:NXPI) in partnership with
the British Broadcasting Company (BBC) and a range of other
organizations, today announced that they will officially set the
iconic program into motion and begin rolling out micro:bit devices
to seventh-grade students in the UK this week.
The BBC micro:bit is a handheld, fully programmable personal
coding device being manufactured and given free to every 11-12
year-old child across the UK – 1 million devices total – as part of
the BBC’s “Make it Digital Initiative.” The truly exemplary BBC
micro:bit program is designed to inspire digital creativity and
develop a new generation of tech pioneers. It aims to challenge
young people to get creative with digital design, learn how to code
and develop core skills in science, technology and engineering.
As a key technology partner of the program, NXP began working
with the BBC and other partners in 2014 and has contributed four of
its products within each device. While they may not realize it, UK
students will soon be using several NXP solutions, including:
- A Kinetis KL26 microcontroller based on an ARM® Cortex®-M0+
core
- Two motion sensors – a MMA8652 3-axis accelerometer and a
MAG3110 3-axis magnetometer
- A PRTR5V0U2F system-level ESD (electro-static protection
device)
The micro:bit project is an important part of NXP’s work to
build a Smarter Society, a global initiative, the company is
focused on in support of science, technology, engineering and math
(STEM), startups and incubators. Through partnerships and a series
of innovative programs, NXP’s Smarter Society initiative will
explore how these important groups impact our larger world and
communities, ultimately creating the infrastructure for secure,
smart transportation, secure, connected solutions, smart cities,
smart stadiums and more.
“At NXP, we are committed to stimulating innovation at all
levels, from mentoring young people interested in how things work,
to guiding budding scientists in their pursuit of building
life-changing technologies to supporting entrepreneurs and
designers working in incubators and start-ups,” said Rick Clemmer,
CEO at NXP. “In fact, we are so passionate about innovation, we’re
even giving micro:bits to our employees’ children in the 11-12
age-range this year. Consistent with the BBC’s exemplary goals, we
too, want to foster a passion for learning and technology and
develop core engineering competencies at an early age. We’re
helping to build a smarter society and inspiring new secure
connections for the smarter world, one project at a time.”
About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ:NXPI) enables secure connections
and infrastructure for a smarter world, advancing solutions that
make lives easier, better and safer. As the world leader in secure
connectivity solutions for embedded applications, NXP is driving
innovation in the secure connected vehicle, end-to-end security
& privacy and smart connected solutions markets. Built on more
than 60 years of combined experience and expertise, the company has
45,000 employees in more than 35 countries and posted revenue of
$6.1 billion in 2015. Find out more at www.nxp.com.
Forward-looking Statements This document
includes forward-looking statements which include statements
regarding NXP’s business strategy, financial condition, results of
operations and market data, as well as other statements that are
not historical facts. By their nature, forward-looking statements
are subject to numerous factors, risks and uncertainties that could
cause actual outcomes and results to be materially different from
those projected. Readers are cautioned not to place undue reliance
on these forward-looking statements. Except for any ongoing
obligation to disclose material information as required by the
United States federal securities laws, NXP does not have any
intention or obligation to publicly update or revise any
forward-looking statements after NXP distributes this document,
whether to reflect any future events or circumstances or otherwise.
For a discussion of potential risks and uncertainties, please refer
to the risk factors listed in NXP’s SEC filings. Copies of NXP’s
SEC filings are available from the SEC website, www.sec.gov.
For more information, please
contact:
Americas |
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Greater
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Europe |
Jacey Zuniga |
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Esther Chang |
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Laurent Massicot |
Tel: +1 512 895 7398 |
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Tel: +886 2 8170 9990 |
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Phone: +33 6 0740
5484 |
Email:
jacey.zuniga@nxp.com |
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Email:
esther.chan@nxp.com |
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Email:
laurent.massicot@nxp.com |
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