OpenTV EclipsePlus™ Launches with Bresnan
23 Noviembre 2009 - 7:30AM
Business Wire
OpenTV Corp. (NASDAQ:OPTV), a leading software and technology
provider of advanced digital television and advanced advertising
solutions, announced today that Bresnan Communications has deployed
OpenTV EclipsePlus to manage its advertising sales operations.
Bresnan Communications is the United States’ thirteenth largest
MSO, serving more than 300,000 customers. OpenTV EclipsePlus will
manage Bresnan’s advertising sales operations across the operator’s
footprint which serves subscribers in Colorado, Montana, Wyoming,
and Utah.
“We are pleased to have added EclipsePlus live in our operating
centers and ready to streamline our ad sales teams’ processes for
improved efficiency across the board,” said Kelly Enright, Regional
Vice President of Advertising Services for Bresnan
Communications.
“This new deployment shows how EclipsePlus is scalable enough to
work with smaller DMAs,” said Paul Woidke, OpenTV’s SVP and General
Manager, Advanced Advertising. “Not only does the solution serve
larger scale operations but it can also be right-sized for
operators seeking to develop and grow their advertising operations.
We’re delighted to work with Bresnan on this solution and look
forward to building a strong relationship for the future.”
OpenTV EclipsePlus™ is an end-to-end solution designed to help
cable, satellite and telco advertising sales teams grow their
revenues and meet the challenges of the ever-changing television
advertising marketplace by maximizing yield on their advertising
inventories while minimizing their operating costs.
About OpenTV
OpenTV is one of the world’s leading providers of advanced
digital television solutions dedicated to creating and delivering
compelling viewing experiences to consumers of digital content
worldwide. The company’s software has been integrated in more than
138 million devices around the world and enables advanced program
guides, video-on-demand, personal video recording, interactive and
addressable advertising and a variety of enhanced television
applications. OpenTV’s campaign management solutions currently
provide advertising services to more than 34 million cable
subscribers across the United States representing more than 55
percent of the subscriber base of the top ten MSOs. For more
information, please visit www.opentv.com.
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