Peet’s Coffee & Tea Announces Winner of the Fifth Annual Barista Competition
02 Octubre 2012 - 6:01PM
Business Wire
Peet’s Coffee & Tea today conducted its fifth annual
National Barista Competition, a battle between three regional
finalists from around the country who have competed in a series of
preliminary competitions that began in March. Rebecca Moak, from
the Peet’s Encinitas store, takes home the honor as Peet’s top
barista.
Rebecca Moak wins Peet's Fifth Annual
Barista Competition. (Photo: Business Wire)
The finals represent the culmination of a series of store,
district and regional competitions that took place over a span of
six months and involved more than 150 Peet’s baristas. The
finalists were judged on both technical quality and taste, using
world barista competition standards, by an expert panel of judges
that included four sensory judges, two technical judges and one
head judge.
During the competition, Moak and her fellow finalists had 15
minutes to prepare three different types of beverages for each of
the four sensory judges, including espresso, a traditional
cappuccino and a signature beverage of the barista’s choice.
“All three competitors did an outstanding job,” said Doug Welsh,
Vice President of Coffee. “The creativity behind Rebecca’s
signature drink, the espresso cortado, beautifully highlighted the
nuances of the Arabian Mocha-Java beans she selected, and her
pacing and immaculate preparation skills set her apart from the
rest.”
Prior to the competition, each regional finalist selected a
non-profit organization to represent. By virtue of Moak’s victory,
Peet’s will make a donation in the amount of $1,000 to the
Surfrider Foundation (San Diego chapter).
“I am ecstatic. I can’t believe this is real, because I’ve
wanted this for such a long time,” said Moak. “The traditional
cappuccino is a favorite of my customers, and they are my
inspiration and the reason I practice so much.”
“Our fifth annual competition celebrates and honors our
dedication to the barista craft,” said Kay Bogeajis, Vice President
of Retail at Peet’s Coffee & Tea. “Every year, I’m so thrilled
to witness our competitors showcase their expertise as they bring
to life the Peet’s promise of selective sourcing, artisan roasting,
freshness and handcrafted beverages today and every day.”
About Peet’s Coffee & Tea, Inc.
Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) is the premier
specialty coffee and tea company in the United States. The company
was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an
early tea authority who later became widely recognized as the
grandfather of specialty coffee in the U.S. Today, Peet’s Coffee
& Tea offers superior quality coffees and teas in multiple
forms, by sourcing the best quality coffee beans and tea leaves in
the world, adhering to strict high-quality and taste standards, and
controlling product quality through its unique direct store
delivery selling and merchandising system. Peet’s is committed to
strategically growing its business through many channels while
maintaining the extraordinary quality of its coffees and teas. For
more information about Peet’s Coffee & Tea, Inc., visit
www.peets.com.
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