PhotoMedex Announces the Return of the no!no! Brand to Japan via Synergy Trading Corporation
07 Abril 2015 - 7:30AM
Business Wire
Leading consumer products marketer to
re-launch the no!no! line of hair-removal products to retail and
direct-to-consumer channels across Japan
PhotoMedex, Inc. (NASDAQ and TASE:PHMD) announces the
signing of an exclusive distribution agreement by its Radiancy Inc.
subsidiary with Synergy Trading Corporation for certain no!no!™
products in Japan. Synergy Trading Corporation, based in Osaka, has
been a leading Japanese importer of consumer products for more than
a decade, managing multinational brands from the U.S. and
Europe.
This agreement includes Radiancy’s no!no! 8800 and no!no! PRO.
In addition, Synergy will launch two new no!no! models during 2016
and has a right of first refusal to market additional Radiancy
consumer products. The agreement runs through December 31, 2016 and
is renewable thereafter. Synergy placed an initial stocking order
of $1.2 million for immediate shipment.
Synergy is best known for bringing SodaStream to Japanese
consumers. Among the many other well-known international consumer
brands Synergy markets in Japan are Mercedes-Benz bicycles, Rollie®
Eggmaster, Flex Seal and Flex Shot. The company has 50 employees
and annual revenues of approximately $60 million.
“Synergy Trading Corporation, with its proven marketing
capabilities and a strong track record with global brands, is an
ideal choice for no!no! in Japan,” commented Dr. Dolev Rafaeli,
Chief Executive Officer of PhotoMedex. “Synergy’s President and
CEO, Mr. Toshihiro Haranaka, has built a powerhouse marketer in
only 15 years. Their reach includes more than 6,000 retail sites
including all the leading department stores, specialty electronics
stores and general merchandisers throughout Japan. In addition,
Synergy’s print, television, radio and web-based advertising and
its established call center will support the return of no!no! to a
country that historically accounted for a significant portion of
our consumer sales.”
“no!no! Hair is held in high regard by consumers in Japan and we
are confident in the brand’s strength to regain its leading
position in the Japanese market,” said Mr. Haranaka. “We are
honored that PhotoMedex and its Radiancy subsidiary have placed
their confidence in Synergy’s capabilities. Our company’s trademark
four-leaf clover demonstrates the four S’s upon which we were
founded, namely Sincerity, Speed, Something new and Success. We are
confident our commitment to each of these will benefit the no!no!
brand across Japan when we begin sales and marketing
activities.”
no!no! Hair was launched in 2007 and revolutionized hair removal
by answering the ever-growing demand for professional, pain-free
hair removal that can be performed in the comfort and convenience
of the home. The device offers a solution to unwanted hair of all
types and skin colors by instantly removing hair with no pain, no
mess and no chemicals. Based on the patented and exclusive
Thermicon ™ technology, no!no! uses heat to remove hair and get
weeks of lasting results, making it universally safe and effective
for everyone.
To date more than 6 million no!no! Hair devices have been sold
worldwide, including more than 1.3 million sold in Japan since the
product was launched there in 2008. In 2012 GfK Japan found that
no!no! Hair was the leading women’s hair-removal device in Japan,
accounting for 53% of all retail sales during the six months ended
March 31, 2012.
About PhotoMedex
PhotoMedex is a global skin health company providing integrated
disease management and aesthetic solutions to dermatologists,
professional aestheticians and consumers. The company provides
proprietary products and services that address skin diseases and
conditions including psoriasis, vitiligo, acne, actinic keratosis
(a precursor to certain types of skin cancer) and photo damage. Its
experience in the physician market provides the platform to expand
its skin health solutions to spa markets, as well as traditional
retail, online and infomercial outlets for home-use products. As a
result of its merger with Radiancy Inc., PhotoMedex added a range
of home-use devices under the no!no!™ brand, for various
indications including hair removal, acne treatment and skin
rejuvenation. The company also offers a professional product line
for acne clearance, skin tightening, psoriasis care and hair
removal sold to physician clinics and spas.
SAFE HARBOR STATEMENT
This press release contains forward looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995
including, but not limited to, statements relating to the Company’s
future plans, strategies, potential sales and earnings growth, that
are subject to risks, uncertainties and other factors. All
statements other than statements of historical fact are statements
that could be deemed forward-looking statements, including any
statements of the plans, strategies and objectives of management
for future operations, product development, product extension,
product marketing, any statements of expectation or belief and any
statements of assumptions underlying any of the foregoing. These
forward-looking statements which are subject to certain risks,
uncertainties and other factors, and the general risks associated
with the businesses of the Company described in the reports and
other documents filed with the SEC, could cause actual results to
differ materially from those referred to, implied or expressed in
the forward-looking statements. The Company cautions readers not to
rely on these forward-looking statements. All forward-looking
statements are based on information currently available to the
Company and are qualified in their entirety by this cautionary
statement. The Company anticipates that subsequent events and
developments will cause its views to change. The information
contained in this press release speaks as of the date hereof and
the Company has or undertakes no obligation to update or revise
these forward-looking statements, whether as a result of new
information, future events or otherwise.
PhotoMedex, Inc.Dennis McGrath, 215-619-3287Chief Financial
Officerinfo@photomedex.comorLHAKim Sutton Golodetz,
212-838-3777Kgolodetz@lhai.comorBruce Voss,
310-691-7100Bvoss@lhai.com@LHA_IR_PR
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