POSHD Babyuniverse (MM)

DENVER, Oct. 15 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ:POSHD) today announced that it is currently trading under the temporary Nasdaq symbol "POSHD". About eToys Direct eToys Direct offers thousands of toys, custom dolls, video games and baby products to online and catalog shoppers through its popular web sites and its strategic retail partnerships. The company owns eToys (http://www.etoys.com/) and the My Twinn doll company (http://www.mytwinn.com/) and operates KBtoys.com (http://www.kbtoys.com/) under a long-term licensing agreement. eToys Direct also provides a toy and video game solution to its online and catalog partners, supplying category management, full-featured content, inventory control, order fulfillment, and customer support. About BabyUniverse, Inc. BabyUniverse, Inc. (NASDAQ:POSH) is a leading Internet content, commerce and new media company in the pregnancy, baby, and toddler marketplace. Through its Web sites BabyUniverse.com and DreamtimeBaby.com, the company is a leading online retailer of brand-name baby, toddler and maternity products in the United States. Through its Web sites PoshTots.com and PoshLiving.com, the company has extended its offerings in the baby and toddler market as a leading online provider of luxury furnishings to the country's most affluent female consumers. Through BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has also established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The overall objective of BabyUniverse is to establish a market-leading content, commerce and new media business focused on the high-growth female marketplace. DATASOURCE: BabyUniverse, Inc. CONTACT: Company: Sheliah Gilliland of BabyUniverse, Inc., +1-303-226-8685, , or Investors: John Baldissera of BPC Financial Marketing, +1-800-368-1217, for BabyUniverse, Inc. Web site: http://www.babyuniverse.com/ http://www.etoys.com/ http://www.kbtoys.com/ http://www.dreamtimebaby.com/ http://www.poshtots.com/ http://www.mytwinn.com/ http://www.poshliving.com/ http://www.poshcravings.com/ http://www.epregnancy.com/ http://www.babytv.com/

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