As new data shows moms are shifting their
holiday shopping habits amid inflation and becoming increasingly
mindful of gifting this year, online retailer Zulily makes the
holiday shopping experience easier with personalized deals on a
wide variety of toys from the most iconic brands
SEATTLE, Aug. 23,
2022 /PRNewswire/ -- As household budgets tighten
amid ongoing inflation and 85 million moms in the U.S.1
prepare for the 2022 holiday shopping season, new data from online
retailer Zulily reveals that moms' desire to pile toys under the
tree remains strong, but inflation pressures are causing them to be
more intentional about the gift purchases they are making for
family and friends this year.2 This holiday season,
Zulily is offering moms early deals on some of the most recognized,
trusted and iconic brand names she'll remember from her childhood,
like LEGO®, Play-Doh®,
Fisher-Price,® Little Tikes®, and more, to
provide exactly what she's shopping for and make her holiday
shopping experience a little easier, fun, and affordable.
Despite inflation hitting a 41-year high in July, gifting
toys to close loved ones will remain a priority for moms this
holiday season, according to Zulily's nationwide survey of 1,000
moms. Forty-three percent shared that they get joy out of buying
toys for their kids and they would miss out on the excitement if
they were to change the number of gifts they bought. Although 33%
of moms are planning to spend less this holiday as they try to
balance household budgets, they're not planning to gift any less to
their close families or friends this year. Instead, they're
evaluating the return on the investment and looking for
long-lasting, high-quality gifts and toys that promote creativity
and spending memorable time together with loved ones, at great
prices.
"Inflation is having a significant impact on the shopping habits
of moms, who normally hold the purse strings for the household
budget and buy holiday gifts for the entire family. As they set
priorities for holiday gift giving, we discovered that their
relationship with traditional gift giving has shifted, but they
still consider toys a staple, not a discretionary item," said
Joe Glass, Zulily's Toy Expert.
"Moms are saving room in their budgets for toys because they invoke
an emotional connection and bring joy to children at holiday time.
Zulily is positioned to provide the most value for her holiday
dollar with an assortment of popular toy brands that are truly
iconic, at prices that won't break the bank."
The Early Bird Gets the "Gift-Wrapped" Worm
Fifty
three percent of moms claimed to be inconsistent in planning their
purchases in advance before inflation started to rise, but now
they're planning mindfully to score early deals and outsmart
inflation. Forty-two percent more shoppers worldwide and 37% more
in the U.S. are planning to buy gifts earlier as a way to get
better deals, help protect household budgets, and still spread
holiday cheer this year.3
Iconic Toys Through the Decades
Zulily's toy team
curated thousands of toys this holiday season, including some of
the most iconic toys and brands through the decades to ease the
search for the perfect, quality gifts that will last year after
year.
- One brick, a million possibilities: Twenty-five percent
of moms consider a toy's ability to promote their children's
imagination without bounds as a characteristic of an iconic toy
brand. Having recently celebrated its 90th anniversary,
toy icon The LEGO® Group is not only synonymous with
creativity, but they also encourage young users to shape the
well-known bricks into fantastical creations of their own. From
traditional creations, such as the LEGO® Classic 11008
Bricks & Houses, to more contemporary kits inspired by the
year's hottest movies, like the LEGO® Jurassic World
76944 T-Rex Dinosaur Breakout, giving the gift of LEGO®
means giving the gift of inspiration.
- Over six decades and one billion dolls sold: With kids'
awareness of the financial constraints caused by inflation, they're
already expecting fewer gifts overall this year, according to 39%
of moms. So, moms are leaning into quality toys and buying from
brands they already know and trust to be long-lasting and
high-quality. When Mattel, Inc. introduced her in 1959,
Barbie® became a toy chest staple, and many moms can
remember being gifted their first doll as a child. With a multitude
of interests and careers, moms can find the perfect
Barbie® dolls and accessories for their little ones on
Zulily, whether they're fashion-minded, adventurous, or aspire to
be a teacher, gymnast, or doctor.
- Half a century delighting the kid in all of us: To
extend the play value of toys and gifts, 27% of moms are looking to
give gifts that promote creativity and togetherness with their
children. For nearly 50 years, KidKraft, Inc. has been delivering
toys 'made for make believe' – and this holiday, Zulily has an
assortment of KidKraft® toys that immediately transform
playtime to together-time while encouraging creativity. From trying
their hands at painting and drawing with the KidKraft®
Easel Art Desk to scrubbing the deck and walking the plank with the
KidKraft® Pirate's Cove Play Set, all ages will be
inspired.
- After the unboxing, the memories remain: Following the
flurry of wrapping paper and ribbons, it's really about the moments
that family and friends will cherish after the holiday
season. And following several years of pandemic-induced travel and
gathering restrictions, it's the desire to create memories that 35%
of moms are hoping to capture through gift giving this year.
Crayola® has been helping families create memories they
will cherish forever since 1885 with its vibrant collection of arts
supplies. Moms can give the ultimate gift for any little artist
with Zulily's assortment of Crayola® art supplies and
tools and watch as their children create works of art today that
will become the family heirlooms of tomorrow.
Zulily's Santa's Workshop – a dedicated shopping destination for
holiday toys with savings up to 50% off – keeps shopping fun and
full of cheer by making it easy for moms to find the perfect toy
gift at a great price as they redefine their gifting habits and
seek more quality toys that offer value for their children. Plus,
they can enjoy free shipping on all orders $89 and above.
For more information and gift giving inspiration, visit Zulily's
The Find and check-out the Top Toy List for 2022,
which features this year's hottest toys from brands kids love,
including KidKraft®, PicassoTiles®, Learning
Resources®, Melissa & Doug, and more.
Methodology: Findings are based on a Pollfish survey of
over 1,000 U.S. based moms between the ages of 25-44, with kids
aged 18 or below. The survey was fielded in July 2022.
About Zulily®
Online retailer Zulily helps moms around the world discover
incredible deals and fresh style for themselves, their families and
their homes. Zulily launches thousands of products at amazing
values each day, curating personalized shopping experiences that
include apparel and footwear for the whole family, toys, home
décor, and so much more. Zulily's app uses compelling video and
imagery to bring more than 15,000 big name brands and boutique
finds to life on mobile.
Zulily is headquartered in Seattle,
Washington, with locations in Nevada, Ohio,
and China. With expertise in
technology, merchandising, creative production, logistics,
marketing, customer service, and more, Zulily team members work
together to deliver a fun and engaging shopping experience that
sparks discovery, connection and entertainment. Zulily has passed
millions in savings onto its customers since its first sale in
2010. For more information visit, www.zulily.com or The Find
by Zulily, or follow @Zulily on Facebook, Instagram or Twitter. For
vendors interested in selling on Zulily, visit
www.sell.zulily.com
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP).Qurate Retail Inc. is a Fortune 500
company that includes QVC®, HSN®, Zulily and
the Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group is dedicated to providing a
more human way to shop. Qurate Retail Group is the largest player
in video commerce (vCommerce), which includes video-driven shopping
across linear TV, ecommerce sites, digital streaming and social
platforms. For more information, visit www.qurateretailgroup.com,
or follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or follow
Qurate Retail Group on YouTube or LinkedIn.
1 Source: US Census Bureau, Profile America: Facts
for Features
2 Source: Survey conducted by Pollfish on behalf of
Zulily in July 2022 of over 1,000
U.S. based moms between the ages of 25-44 with kids 18 and
under.
3 Salesforce Shopping Index survey from June 2022
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SOURCE Zulily