The online retailer is giving away a total of
$40,000 in store credit to moms,
representing the 40+ hours — the equivalent of a full workweek —
that millions of moms spend on holiday comparison shopping
SEATTLE, Dec. 13,
2022 /PRNewswire/ -- Today online retailer
Zulily announced a new initiative, "Magic for Moms," which will
provide 1,000 moms with $40 each in
Zulily credit, encouraging them to treat themselves to a little
magic as they finish up the holiday shopping for their
families.
New data from Zulily uncovered that two-thirds of moms (67%)
spend at least the equivalent of a full workweek on comparison
shopping during the holiday season1, and 89%
of moms sacrifice shopping for themselves to prioritize shopping
for their families during this time. Shopping is still in full
swing — although the majority of moms (58%) started shopping in
October or earlier, 75% are still shopping in early December.
"As moms go all out to make holiday magic for their families,
Zulily is focused on making magic for moms," said Denise Jaeschke, VP of Integrated Customer
Marketing at Zulily. "With inflation impacting families' budgets,
finding great deals on gifts is more important than ever — but it's
clear moms are paying the price with their time. At Zulily, we
bring moms exclusive daily deals on brand names and on trend
styles, plus everyday value for all occasions — so they can spend
less time on tedious comparison shopping and more time on
discovering the items that delight and inspire, for both their
families and themselves."
The holidays can be a deeply stressful time of year for moms,
with 86% saying they're the primary manager of the holidays for
their families2. And, making magic is hard
work; the majority of moms (61%) estimate that they spend more than
75 hours total on holiday tasks3 each
year, and nearly a third (23%) spend more than 140 total hours.
At Zulily, fun is part of the deal — which is why the company is
launching the "Magic for Moms" fund. The initiative is designed to
encourage moms to extend a bit of holiday magic to themselves and
have fun shopping without breaking the bank. To receive a "Magic
for Moms" credit, moms can visit www.zulily.com/lp/magicformoms.
The first 1,000 moms to apply will receive $40 in Zulily store credit.
About Zulily®
Zulily is an online superstore committed to delivering a fun
shopping experience for moms everywhere, without breaking the bank.
Through exclusive daily deals, brand names and on-trend styles, and
everyday value on a wide selection of daily essentials across
clothing, footwear, homewares and more, Zulily helps moms discover
great deals, create special moments for the family, and find the
perfect unique items, guilt-free. At Zulily, shopping is a little
different, a little better, and a lot more fun.
Zulily is headquartered in Seattle, Washington, with locations
in Nevada, Ohio, and China. With expertise in
technology, merchandising, creative production, logistics,
marketing, customer service, and more, Zulily team members work
together to deliver a different kind of shopping experience for
moms – one that's built on fun, discovery, and whimsy. For more
information visit, www.zulily.com or The Find by
Zulily, or follow @Zulily
on Facebook, Instagram, Pinterest or Twitter.
For vendors interested in selling on Zulily,
visit www.sell.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc.
(NASDAQ: QRTEA, QRTEB, QRTEP).Qurate Retail Inc. is a Fortune
500 company that includes QVC®, HSN®, Zulily
and the Cornerstone brands (collectively, "Qurate Retail
GroupSM"), as well as other minority interests and green
energy investments. Qurate Retail Group is dedicated to providing a
more human way to shop. Qurate Retail Group is the largest player
in video commerce (vCommerce), which includes video-driven shopping
across linear TV, ecommerce sites, digital streaming and social
platforms. For more information,
visit www.qurateretailgroup.com, or follow @QurateRetailGrp
on Facebook, Instagram or Twitter, or follow
Qurate Retail Group on YouTube or LinkedIn.
|
1 Source: Survey conducted by
Pollfish on behalf of Zulily in December 2022 of 1,000 moms, with
666 respondents answering that they spend ≥3 hours per week
comparison shopping during the holiday period (defined in survey as
October - December, a total of 13 weeks)
2 Source: Survey conducted by Pollfish
on behalf of Zulily in December 2022 of over 1,000
U.S.-based moms between the ages of 25-44 with kids 18 and
under.
3 Source: Survey conducted by Pollfish
on behalf of Zulily in December 2022 of 1,000 moms, with 611
respondents answering that they spend ≥6 hours per week on holiday
tasks during the holiday period (defined in survey as October -
December, a total of 13 weeks)
|
Media Contact: pr@zulily.com
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SOURCE Zulily