The popular denim brand will launch an
adaptive wheelchair-fit option of the bestselling Marilyn Straight
jean, exclusively with QVC
WEST CHESTER,
Pa., March 15, 2024 /PRNewswire/ --
QVC®, world leader in live video commerce ("vCommerce"),
announced today that it has collaborated with NYDJ to launch
the brand's first wheelchair-fit design jean, exclusively for QVC.
The first entry into adaptive designs from the national denim brand
is part of QVC's growing assortment of accessible and adaptive
product offerings and will premiere on-air on March 16.
Designed by the experts who created the
best-fitting women's jeans, the NYDJ Marilyn Straight Adapt-Denim™
jean wheelchair-fit makes stylish denim more accessible for
millions of wheelchair users with adjusted fit points, including a
higher back rise and lower front rise, flat seams, faux front
pockets and woven tags. The new denim adjusts to one's waist with
inner elastic adjustment, features an elastic back waist for extra
ease, has a functional fly with snap closure and a pocket-free
seat, and is made of the brand's softest Sure Stretch®
fabric with lift tuck® technology.
"Since their launch in 2017, NYDJ has been one of
the top-selling denim brands at QVC and we are proud to be
collaborating with them to launch their first adaptive denim
style," said Rachel Ungaro, GMM and
VP of Fashion Merchandising for QVC. "NYDJ shares our dedication to
inclusive fashion with styles that resonate with a broader
audience, fostering an environment where customers feel
comfortable, represented and confident. As we continue to listen
and learn along this journey to grow our accessible and adaptive
offerings, we are grateful that NYDJ has chosen to collaborate with
us and the disability community to bring a wheelchair-fit denim
option exclusively to our customers. The Marilyn Straight is one of
our most popular jeans and it will now be accessible to even more
people."
"According to research from the U.S. Census
Bureau, an estimated 5.5 million people in the U.S. use a
wheelchair for mobility. When QVC approached NYDJ about creating a
wheelchair-fit jean, we were excited by the opportunity. After all,
that's who we are—dedicated to delivering timeless and on-trend
fashion that empowers women to feel comfortable and confident—like
her best self," said Mark Peters,
Director of Consumer Experience & Retail Store Operations for
NYDJ. "This entire process from design and construction to fit
testing was a collaborative effort with the disability community.
We not only wanted to ensure style and comfort, but also a level of
ease and independence. We believe everyone deserves inclusive
fashion with styles and designs that make them feel seen.
Ultimately, our goal is to live up to our number one core value of
providing the perfect fit for women. Now, through Adapt-Denim™, I'm
proud to say that we are becoming a more inclusive brand!"
The NYDJ Marilyn Straight Adapt-Denim Jean
Wheelchair-Fit is available now on QVC.com and will premiere
on-air Saturday, March 16 at
3 p.m. EST with NYDJ Brand Ambassador
Mark Peters. To shop for other
accessible and adaptive solutions, visit QVC's dedicated digital
storefront at Adaptive & Accessible – QVC.com.
About QVC
QVC® is a
world leader in video commerce ("vCommerce"), which includes
video-driven shopping across linear TV, ecommerce sites, digital
streaming and social platforms. QVC empowers shoppers with
knowledge and shares insights in a lively and engaging way. QVC
offers an ever-changing collection of familiar brands and fresh new
products – from home and fashion to beauty, electronics and jewelry
– and connects shoppers to interesting personalities, engaging
stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC
on Facebook, Instagram or Twitter, or follow
QVC on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP)
is a Fortune 500 company that includes the Qurate Retail
GroupSM portfolio of brands as well as other
minority interests. Qurate Retail Group is the largest player in
vCommerce and comprises six leading retail brands – QVC,
HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® –
all dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com, or follow Qurate
Retail Group on YouTube or LinkedIn. QVC and Q are
registered service marks of ER Marks, Inc.
About NYDJ
NYDJ jeans are made by women, for women—all shapes, all sizes, all
women. Back in 2003, comfortable and flattering jeans for every
woman simply did not exist. Most jeans had low waists and fit
uncomfortably, and if they did fit well, they were just not
stylish. Originally founded as "Not Your Daughter's Jeans," we set
out to design jeans that fit in all the right places and make every
woman feel comfortable and confident—like her best self. To
discover more please visit www.nydj.com. Follow us on social media:
@NYDJ.
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SOURCE QVC