Retail entertainment leader brings on
department and specialty store veteran to drive product discovery
and experience for target audience of women ages 50 +
WEST
CHESTER, Pa., July 29,
2024 /PRNewswire/ -- Qurate Retail
GroupSM, part of Qurate Retail, Inc. (Nasdaq: QRTEA,
QRTEB, QRTEP), today announced the appointment of Mara Sirhal as its Chief Merchandising Officer
for QVC US – the company's largest business unit. Sirhal brings
more than 20 years of experience in merchandising, product and
brand development, and sourcing for both department and specialty
retail models. She will report to Mike
Fitzharris, President of QVC US. The role was previously
held by Stacy Bowe, who was
appointed President of Qurate Retail's HSN business unit in
February of this year.
As Chief Merchandising Officer, Sirhal will develop and lead
QVC's merchandising strategy across all product categories – home,
fashion, beauty, electronics and jewelry. She will energize the
assortment in alignment with QVC's Age of Possibility campaign,
designed to target and engage its core demographic, women consumers
ages 50+. Sirhal will also oversee QVC's Buying, Planning &
Programming organization and will lead QVC's Design Development
& Global Sourcing (DDGS) team. DDGS is an in-house capability
to bring new brands, products and concepts to life in apparel,
accessories, outerwear and home décor.
"Mara brings a unique blend of merchandising, brand and
omnichannel leadership that will be critical as we continue to
strengthen the QVC business through our Age of Possibility
campaign," said Mike Fitzharris,
President, QVC US. "As we execute on our strategic priorities and
further differentiate QVC in the marketplace with our core
demographic, we look forward to Mara's customer-centricity,
brand-building acumen and transformational leadership."
Sirhal comes to Qurate Retail Group with extensive merchandising
and brand experience. She most recently held the position of Chief
Merchant and Brand Officer for
Saks Off 5th where
she led the merchandising, planning, brand marketing and creative
functions. Prior to joining Saks Off
5th, Sirhal held leadership roles with Bed, Bath &
Beyond and Macy's, Inc., where she oversaw merchandising for a
variety of categories, as well as business development and supplier
diversity initiatives.
Sirhal's appointment is effective immediately.
About Qurate Retail Group
Qurate Retail GroupSM comprises six leading
retail brands – QVC®, HSN®, Ballard
Designs®, Frontgate®, Garnet Hill® and Grandin
Road® – all dedicated to providing a more human way
to shop. Qurate Retail Group is the largest player in video
commerce ("vCommerce"), which includes video-driven shopping across
linear TV, ecommerce sites, digital streaming and social
platforms. The retailer reaches more than 200 million homes
worldwide via 15 television channels, which are widely available on
cable/satellite TV, free over-the-air TV, and FAST and other
digital livestreaming TV. The retailer also reaches millions of
customers via its QVC+ and HSN+ streaming experience, websites,
mobile apps, social pages, print catalogs, and in-store
destinations. Qurate Retail Group combines shopping and
entertainment to curate products, experiences, conversations and
communities for millions of highly discerning shoppers.
Headquartered in West Chester,
Pa., Qurate Retail Group has team members in the U.S., the
U.K., Germany, Japan, Italy,
Poland and China. For more information, visit
qurateretailgroup.com or follow Qurate Retail Group on
YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail Group portfolio of
brands as well as other minority interests.
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SOURCE Qurate Retail Group