At Local Events, the Red Robin Airstream Will
Deliver More Than 10,000 Free Bigger, Juicier Burger Samples, Plus
Activities and Giveaways for the Whole Family
ENGLEWOOD, Colo, July 27,
2023 /PRNewswire/ -- Red Robin Gourmet Burgers,
Inc. (NASDAQ: RRGB) is set to sizzle this summer, today
announcing the launch of their "Summer of YUMMM®" tour,
a multi-city burger bonanza featuring in-market activations and
opportunities to sample Red Robin's new bigger, juicier burgers.
Red Robin's burgers are now more delectable than ever due to an
enhanced method for cooking patties and fresh ingredient
upgrades.
Food, Fun, Photos and More in Local Markets
Local
events will serve up plenty to do for burger lovers of all ages
including games and prizes, giant photo-ops and more from exciting,
family-friendly locations. The Red Robin Airstream will be on site
to deliver more than 10,000 bigger, juicier burger samples (plus
Yukon Chips) for free, and bottomless napkins. "Summer of
YUMMM®" tour stops:
Denver, Colorado – July 28-30
- July 28 & 29 – Colorado
Rockies tailgate at Coors Field
- July 30 – Red Robin Highlands
Ranch*
Seattle, Washington –
August 4-6
- August 4 & 5 – Seafair
Airshow
- August 6 – Red Robin Federal
Way
Durham, North Carolina –
August 18-20
- August 18 & 19 – Durham Bulls
Athletic Park
- August 20 – Red Robin New Hope
Commons
National YUMMM®-Off Contest to Crown the Ultimate
"Captain of YUMMM®"
As an extra special
ingredient, Red Robin wants to crown its official "Captain
of YUMMM®" – the person who delivers the
most authentic, inspiring and creative take on the company's famous
jingle: "Red Robin…YUMMM." The "Captain" will receive
a $5,000 cash prize, free burgers for
one year and a VIP, all-expenses paid trip to Red Robin HQ to shoot
a digital spot for the brand, making them the ultimate Captain
of YUMMM®. With entry opportunities on site
at local events as well as via social channels, consumers can
upload their submissions and follow the fun at
@RedRobinBurgers #YummmOff. Contest
details and terms can be found here: Red Robin
YUMMM® Off
"Red Robin is in one of the most exciting and transformative
times for the company. We are keenly focused on delivering quality
food, memorable experiences and meaningful innovations that can
rival any in our industry for decades to come," said G.J. Hart,
President and CEO of Red Robin. "This includes creating an
environment where everyone feels at home when they walk through our
doors and offering new and flavorful gourmet burger combinations
and bottomless sides for which we're known. We're excited about the
recent changes we've implemented to our menu and can't wait for
current and new guests alike to join us for the Summer of
YUMMM® and in our restaurants to taste the changes for
themselves."
"We are incredibly proud to introduce our new bigger, juicier
burgers to the world," said Brian
Sullivan, Red Robin's Executive Chef. "We've implemented
some important changes – new flat top grills mean a 20% larger,
juicier and more savory burger patty, we've upgraded to a rich,
buttery brioche bun, and we've added fresher ingredients that are
grilled to perfection for a more vibrant taste experience – and
we're only getting started. It's an exciting time to be part
of the Red Robin culinary team – as American Gourmet Burger experts
we take pride in every ingredient and every bite."
For more event information about the Summer of YUMMM®
Tour including times and addresses, please visit:
www.redrobin.com/summer-of-yummm
*No free burger sampling at Red Robin Highlands Ranch
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is a casual
dining restaurant chain founded in 1969 that operates through its
wholly owned subsidiary, Red Robin International, Inc., and under
the trade name, Red Robin Gourmet Burgers and Brews. We believe
nothing brings people together like burgers and fun around our
table, and no one makes moments of connection over craveable food
more memorable than Red Robin. We serve a variety of burgers and
mainstream favorites to Guests of all ages in a casual, playful
atmosphere. In addition to our many burger offerings, Red Robin
serves a wide array of salads, appetizers, entrees, desserts,
signature beverages and Donatos® pizza at select locations. It's
now easy to enjoy Red Robin anywhere with online ordering available
for to-go, delivery and catering, or you can download our new app
for easy customization, access to the Red Robin
Royalty® dashboard and more. There are more than
500 Red Robin restaurants across the
United States and Canada,
including those operating under franchise agreements. Red Robin…
YUMMM®!
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SOURCE Red Robin Gourmet Burgers, Inc.