AUSTIN, Texas, April 6, 2017 /PRNewswire/ -- RetailMeNot, Inc.,
a leading digital savings destination connecting consumers with
retailers, restaurants and brands, both online and in-store
(www.retailmenot.com/corp), today released a new study titled "The
State of Cash Back Offers" that analyzes consumer behavior
regarding usage of digital rebates. The findings are based on a
survey of more than 1,000 U.S. consumers, and results indicate a
significant portion of consumers are uniquely attracted by cash
back offers.
About one-third of consumers surveyed said they would be willing
to shop at a new store if presented with a cash back offer. Nearly
half (47 percent) indicated they would be more willing to make a
purchase with the ability to combine a coupon with a cash back
offer. And nearly 20 percent of consumers surveyed said they made a
purchase or spent more than planned because of a cash back offer in
the last 12 months.
According to the study, consumers have a strong preference for
digital payout when it comes to cash back offers. Nearly all
consumers (96 percent) prefer not to use mail-in rebates, and 70
percent prefer to receive payment from cash back offers in a form
other than a check. With the prevalence of digital payout apps and
services, most shoppers are more comfortable with a digital
payout.
Additional insights on consumer demand for cash back offers can
be found in the full study, available at
www.retailmenot.com/cash-back-offers.
"Digital cash back offers are another great savings tool that
resonates well with our large, high-intent audience," said
Marissa Tarleton, chief marketing
officer at RetailMeNot, Inc. "We know consumers want to save every
time they come to RetailMeNot, and cash back offers, combined with
other marketing vehicles like promotions and discount e-gift cards,
are powerful incentives to drive consumers to shop online, on their
mobile devices, and in-store."
RetailMeNot measured the performance of cash back offers with 33
large, national retailers. These offers typically result in
improved time on site and a decreased bounce rate. On average,
RetailMeNot Cash Back Offers have yielded the following results for
retailers:
- 3.4x lift in conversion rates
- 46% increase in average order value
In addition to getting in front of the largest online
deal-seeking audience, RetailMeNot Cash Back Offers also include
actionable ROI-level reporting, complementing marketing tactics,
and targeting based on the retailers' specific needs. All active
cash back offers can be found at
www.retailmenot.com/cashback.
"This is a great opportunity for retailers to drive positive
business results," said Tarleton.
Interested advertisers (including restaurants, retailers and
brands) can contact their RetailMeNot sales representatives or
email John Theiss, senior vice president, retail and brand
solutions at john.theiss@rmn.com.
Methodology
The RetailMeNot Google Survey was
conducted in January 2017 among 1,006
nationally representative U.S. consumers. The purpose of this
research is to collect insight from consumers aged 18 to 65-plus on
their preferences regarding rebates or cash back offers. Survey
results have been weighted for gender, age and geographic region.
Percentages may not total 100 due to rounding.
RetailMeNot looked at the performance of total promotional
programs vs. cash back offer performance in Q4 2016 for a set of
large, national retailers. Thirty-three retailers participated in a
test pilot of cash back offers via RetailMeNot, and conversion
rates, average order value, and ROI were all analyzed for the time
period.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading
savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended December 31, 2016, RetailMeNot, Inc.
experienced over 650 million visits to its websites. It also
averaged 23.1 million mobile unique visitors per month during the
three months ended December 31, 2016. RetailMeNot, Inc.
estimates that approximately $4.4 billion in retailer
sales were attributable to consumer transactions from paid digital
offers in its marketplace in 2016, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United
Kingdom; ma-reduc.com and Poulpeo.com in France; and
GiftCardZen.com and Deals2Buy.com in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE."
Media Contacts:
Michelle Skupin
RetailMeNot, Inc.
mskupin@rmn.com
(808) 224-3215
Chelsie Baugh
RetailMeNot, Inc.
cbaugh@rmn.com
(512) 387-8378
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SOURCE RetailMeNot, Inc.