AUSTIN, Texas, May 9, 2017 /PRNewswire/ -- RetailMeNot, Inc., a
leading digital savings destination connecting consumers with
retailers, restaurants and brands, both online and in-store
(www.retailmenot.com/corp), today released the results of a survey
titled "Dining Out Goes Digital" to showcase updated consumer
habits as it relates to eating outside the home in 2017.
In 2016, sales at restaurants and bars outpaced sales at grocery
stores for the first time ever, according to the U.S. Census
Bureau. Additionally, a survey from RetailMeNot released last year
showed consumers are turning to their mobile devices to decide
where to eat and how much to spend.
Today, consumers are looking to save money on food. In fact,
RetailMeNot's latest food and dining survey data shows more than 1
in 3 restaurant goers have searched, or plan to search, for deals
ahead of dining out. Further, more than half (53%) of consumers
surveyed have at least one food and dining app on their phone, with
about 20% of those apps focused primarily on saving money.
Download the results of the full 2017 survey at
www.retailmenot.com/digitaldiners2017.
Dining on Deals
Consumers are more likely to explore a
new restaurant or cuisine if offered a deal or a discount: 80% of
consumers indicated they're likely to try a new restaurant if
they're offered a promotion.
"When choosing a restaurant, customers are faced with many
choices, and a promotion or discount can help diners decide where
to eat," said Marissa Tarleton, CMO
of RetailMeNot. "We know customers are using their mobile devices
to search, review, and rate their experience while dining out. It's
important for restaurant marketers to reach these consumers on
their mobile devices in the moments they are planning where to
dine."
How Far Are Consumers Willing to Go?
Consumers go the
distance to get a deal on restaurants, with 62% indicating they are
willing to travel up to 10 miles to eat at a restaurant offering a
deal or discount.
On the other hand, today's digital world also helps food come to
them, rather than having to go out. The survey revealed that 61% of
men have food delivery apps on their phone, compared to only 39% of
women.
A Look at What's on the Menu
A majority of consumers
(72%) would prefer dining in at a restaurant versus using delivery
and take-out options, and they're hungry for discounts on a variety
of foods. American food captured the biggest share of desired
discounts (42 percent), with pizza, Italian food and Mexican food
all tied at 39%.
More specifically, millennial diners have a greater craving for
savings on burgers (44%), while Gen Xers are on the hunt for a good
deal on Mexican food (38%).
RetailMeNot can help quick service, casual dining and
fast-casual restaurants reach more than 9 million diners seeking
deals through promotions and campaigns. With actionable insights,
our team of data experts can help connect your restaurant with
deal-seeking diners. For more information on working with
RetailMeNot, contact hello@rmn.com.
Methodology
This RetailMeNot Google Survey was
conducted in April 2017 among 1,010 nationally
representative U.S. consumers. The purpose of this research was to
collect insight from restaurant patrons aged 18 to 65-plus on their
digital savings habits and preferences. Survey results have been
weighted for gender, age and geographic region. Percentages may not
total 100 due to rounding.
About RetailMeNot, Inc.
RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading
savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended December 31, 2016, RetailMeNot, Inc.
experienced over 650 million visits to its websites. It also
averaged 23.1 million mobile unique visitors per month during the
three months ended December 31, 2016. RetailMeNot, Inc.
estimates that approximately $4.4 billion in retailer
sales were attributable to consumer transactions from paid digital
offers in its marketplace in 2016, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United
Kingdom; ma-reduc.com and Poulpeo.com in France; and
GiftCardZen.com and Deals2Buy.com in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE."
Media Contacts:
Michelle Skupin
RetailMeNot, Inc.
mskupin@rmn.com
(808) 224-3215
Chelsie Baugh
RetailMeNot, Inc.
cbaugh@rmn.com
(512) 387-8378
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visit:http://www.prnewswire.com/news-releases/deal-seeking-diners-go-digital-300453839.html
SOURCE RetailMeNot, Inc.