SapientNitro Named a Leader for Third Consecutive Year in 2014 Gartner Evaluation of Global Digital Marketing Agencies
07 Enero 2015 - 8:00AM
Business Wire
Evaluation Reflects SapientNitro’s Completeness
of Vision and Ability to Execute
SapientNitro, part of Sapient® (NASDAQ: SAPE), today announced
that top independent research firm Gartner, Inc. has positioned the
agency as a Leader in its “Magic Quadrant for Global Digital
Marketing Agencies1.” This is the third consecutive year that
SapientNitro has been positioned in the Leaders quadrant.
The report’s authors, Richard Fouts, Andrew Frank, Martin Kihn
and Jennifer Polk noted, “As CMOs and digital marketing executives
continue to influence and lead strategic growth plans, particularly
those available from a connected economy, a new type of agency —
which blends business strategy, creative services, experience
design and technology — continues to evolve and mature.”
For the report, Gartner analyzed 20 digital marketing agencies
that compete on the global stage. Agencies were evaluated on
completeness of vision and ability to execute.
According to the report, “Leaders in this market have a broad
representation of all competencies, most notably their strategic
services (whereby they also provide business strategy and digital
business transformation skills). Leaders are also strong in
technology, creative services and experience design, and marketing
effectiveness.”
“CMOs must steward their companies through the challenges and
opportunities created by digital disruption and the always-on
consumer,” said Bill Kanarick, Chief Marketing Officer of
SapientNitro. “We are thrilled to have been designated a Leader for
the third year in a row and believe that Gartner’s assessment of
SapientNitro confirms the power of our connected capabilities
across communications, experience, technology and analytics as we
help our clients transform to take advantage of digital
disruption.”
To read a copy of the report, visit: Gartner Magic Quadrant for
Global Digital Marketing Agencies
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About SapientNitro
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new
breed of agency redefining storytelling for an always-on world.
We’re changing the way our clients engage today’s connected
consumers by uniquely creating integrated, immersive stories across
brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique
combination of creative, brand and technology expertise results in
one global team collaborating across disciplines, perspectives and
continents to create game-changing success for our Global 1000
clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target, and Vodafone, in 31 cities across The Americas, Europe and
Asia-Pacific. For more information,
visit www.sapientnitro.com.
Sapient is a registered service mark of Sapient Corporation.
1 Gartner “Magic Quadrant for Global Digital Marketing Agencies”
by Richard Fouts, Andrew Frank, Martin Kihn and Jennifer Polk,
December 16, 2014.
SapientNitroRachel Frey, 212-710-4889rachel.frey@sapient.com
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