SBYN Seebeyond Technology Corp (MM)

Blue Cross Blue Shield of Massachusetts to Address SOA-Based, Business Process-Driven Infrastructure in Improving Business Agility and Driving Cost Reduction SeeBeyond (Nasdaq:SBYN) today announced it will serve as a premier co-sponsor of this week's BrainStorm Group Business Process Management Conference. As part of an annual conference series focused on providing guidance and insight to Business and IT leaders looking to apply process thinking to critical business processes for organizational effectiveness, the second event in the 2005 series will be held June 28-29 at the Crowne Plaza Burlingame in San Francisco, CA. SeeBeyond will be represented in the following venues throughout the event: -- "You Can't Implement Enterprise BPM without an SOA" -- As a premier co-sponsor of the event, SeeBeyond CTO, Ross Altman, will deliver a presentation entitled, "You Can't Implement Enterprise BPM without an SOA." Claiming it takes much more than basic BPM functionality to implement an effective BPM solution, Altman will address the importance of also having application integration, B2B communications, portal, Business Activity Monitoring and Master Data Management capabilities in order to create a framework that can fully support BPM requirements. The session will take place during an executive luncheon on Wednesday, June 29 from 12:15-1:30 p.m. -- "Enabling Cross-Enterprise Process Visibility" -- Stephen Edens, Enterprise Integration Architect for Blue Cross Blue Shield of Massachusetts, will present a case study discussing the deployment of an SOA-based, business process-driven infrastructure. Leveraging this infrastructure, BCBSMA -- the largest health insurer in New England -- is now able to provide increased agility and significant cost reduction to support new business initiatives and comply with future regulations. The case study presentation featuring BCBSMA will take place Wednesday, June 29 from 11:30-12:15 p.m. About BrainStorm Business Process Management (BPM) Conference Series BrainStorm's Business Process Management Conference Series will consist of four events in 2005 (Chicago, San Francisco, Washington D.C. and NY) which serve IT and Business executives seeking an unbiased source of education, insight and expertise in order to ensure the success of their BPM initiatives. These conference programs feature a strategic management perspective presented by the best and brightest industry luminaries, independent analysts and experienced practitioners from world class organizations. For information about BrainStorm's BPM Conference Series, please visit: https://www.brainstorm-group.com/bsgweb/index.asp?city=20090541670&con f=2378515370. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) About SeeBeyond With more than 15 years of software innovation and real-world experience in integrating systems across Global 2000 organizations, SeeBeyond (Nasdaq:SBYN) delivers the industry's first integrated composite application network built on a comprehensive integration platform. The SeeBeyond(R) Integrated Composite Application Network Suite(TM) helps organizations rapidly assemble and deploy enterprise-scale end-user applications built on existing systems and infrastructure to dramatically improve business operations. SeeBeyond has more than 2,000 customers worldwide, including Blue Cross Blue Shield of Massachusetts, BHP Billiton, The Cleveland Clinic, The Dial Corporation, DuPont, Florida Power & Light, Fluor Daniel, Fujitsu, General Motors, Halliburton, Hertz Corporation, HP, Lockheed Martin, Pfizer, Samsung, Sprint and Sutter Health. For more information, please visit www.seebeyond.com. SeeBeyond is a registered trademark of SeeBeyond Technology Corporation in the United States and select foreign countries. SeeBeyond Integrated Composite Application Network Suite is a trademark of SeeBeyond Technology Corporation. The absence of a trademark from this list does not constitute a waiver of SeeBeyond Technology Corporation's intellectual property rights concerning that trademark. All other brands or product names are trademarks of their respective owners.