SNCI Sonic Innovations (MM)

The only U.S.-based publicly traded hearing aid company leverages patented sound technology to become one of the largest hearing device manufacturers worldwide in just 10 years SALT LAKE CITY, June 16 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (NASDAQ:SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, is celebrating 10 years of success with consistent revenue growth. Over those 10 years, the company has experienced a 50 percent compound annual revenue growth rate and in 2007, the company reported a revenue increase of 16 percent, to $122.5 million. Sonic Innovations' patented technology was among the first of its kind clinically proven to increase speech understanding in noise. This technology has also made the company one of the largest hearing aid providers in the world with nearly 700 employees worldwide and offices around the globe. "Sonic Innovations is a true pioneer in the industry and a digital technology leader in hearing aid manufacturing. Our company was built around digital sound processing; we were never an analog hearing aid manufacturer as the rest of the industry began," states Sonic Innovations CEO Sam Westover. "Our patented algorithms use a processing of sound called Sonic Sound(TM) which is the core reason Sonic Innovations hearing aids provide the most natural sound to each individual. Sonic hearing aids are clinically proven to help people hear better in noisy environments and improve the hearing experience." According to the Better Hearing Institute, it is estimated that 31.5 million people, or approximately 10 percent of the U.S. population, report a hearing difficulty, and one in six baby boomers (ages 41 to 59), or 14.6 percent, has a hearing problem. The National Institute on Deafness reports that as baby boomers age, the number of people suffering some degree of hearing loss may be as many as 78 million by 2030. "This is a critical time in the hearing aid industry as the number of persons suffering hearing loss and poor quality of life is on the rise," notes Westover. "At Sonic Innovations the focus is on helping people hear better. The company is scheduled to launch more product lines this year that will address growing consumer needs and help people hear better and more naturally than any other hearing aid in the industry." Sonic Innovations began operations in 1998 and is headquartered in Salt Lake City, Utah. The company is listed on the NASDAQ Global Market System and can be found online at http://www.sonici.com/. This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission. We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise. DATASOURCE: Sonic Innovations, Inc. CONTACT: Therese Clay, +1-801-541-9244, +1-801-272-8686, , or Carrie Dunn, +1-801-230-7333, +1-801-272-8686, , both of XO Marketing Group, for Sonic Innovations, Inc. Web site: http://www.sonici.com/

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