SNCI Sonic Innovations (MM)

SALT LAKE CITY, July 24 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (NASDAQ:SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, has appointed Dr. Michael Nilsson as vice president of Auditory Research and director of the Center for Amplification and Hearing Research. Nilsson holds a bachelor's, master's and Ph.D. in Cognitive Science from the University of California. "We are pleased to appoint Michael into his new position," said Sonic Innovations CEO Sam Westover. "Michael has been with the company for 10 years and brings excellent qualifications and skills to this role." Nilsson joined Sonic Innovations in May 1998 as a researcher and became director of the Center for Amplification and Hearing Research in January 2006. He is also a co-inventor on Sonic Innovations' Noise Reduction Patent. Prior to joining Sonic Innovations, Nilsson was a researcher at the Hearing Aid Research Lab at the House Ear Institute in Los Angeles. "I am excited about the opportunity to join such a dynamic management team and contribute even more to Sonic's future," said Nilsson. "The company is a leader in digital-signal processing and is well positioned to continue providing improvements in sound quality and world class product quality, aesthetics and features." ABOUT SONIC INNOVATIONS: Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving the lives of the hearing impaired. Sonic Innovations is dedicated to its hearing-healthcare partners, and share the same passion with them in bettering the lives of their patients. Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. Through our distribution partners, we provide hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at http://www.sonici.com/. Sonic Innovations has sold more than 1,000,000 hearing instruments. This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission. We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise. DATASOURCE: Sonic Innovations, Inc. CONTACT: Therese Clay of XO Marketing Group, +1-801-272-8686, , for Sonic Innovations, Inc. Web site: http://www.sonici.com/

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