SNCI Sonic Innovations (MM)

New Velocity series brings advanced options for hearing aid industry, while focusing on lifestyles SALT LAKE CITY, Aug. 11 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (NASDAQ:SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, announced the launch of a new series of Velocity brand hearing aids: Velocity 24, Velocity 12 and Velocity 4. The new products are designed to give hearing care professionals a full range of products to fit a variety of consumers needs. "The Velocity line of products has always been on the leading edge of digital hearing aids. With the launch of our new series, we are prepared to offer a full range of products designed to fit every lifestyle and budget," said Sonic Innovations CEO Sam Westover. "The three new products offer unique features tailored to specific communication needs. Of course, these new products use what Sonic has become known for -- our Sonic Sound digital processing that provides exceptional natural sound, the best noise reduction available and superior directional performance. Velocity also provides the fitting flexibility that hearing care professionals need to help their patients achieve their specific hearing goals and lifestyle needs." Velocity 24 is the premium offering in the new Velocity series from Sonic Innovations. It is suited for patients who are constantly in challenging listening environments that typically include background noise. Velocity 24 features automatic and adaptive directionality, adaptive feedback cancellation and automatic noise reduction. Other features include automatic telephone, data logging, voice alerts, 13 pre-configured listening environments and Bluetooth(R) compatibility. Velocity 24 is available in a wide variety of custom models, a standard-size BTE model and the smallest fully-featured miniBTE available. The miniBTE can be fit with either an ear hook or thin tube configuration. Velocity 12 is the advanced product in the new Velocity series and is designed for patients who encounter situations that may include background noise. Velocity 12 features automatic and adaptive directionality, adaptive feedback cancellation and noise reduction. Other features include automatic telephone, data logging, 10 pre-configured listening environments, and Bluetooth(R) compatibility. Velocity 12 is available in a wide variety of custom models, a standard-size BTE model, and the smallest fully-featured miniBTE available that can be fit with either an ear hook or thin tube configuration. Sonic developed the Velocity 4 for patients who have less demanding listening needs. Velocity 4 offers basic features that can help patients hear better in many situations. Velocity 4 features directionality, feedback cancellation and noise reduction. Other features include two manual listening programs, five pre-configured listening environments, and Bluetooth(R) compatibility. Velocity 4 is available in a wide variety of custom models, and two standard-size BTE models that allow either an ear hook or thin tube configuration. ABOUT SONIC INNOVATIONS: Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners. Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. Sonic Innovations and their distributor partners provide hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at http://www.sonici.com/. Sonic Innovations' partners have prescribed more than 1,000,000 Sonic hearing instruments. This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission. We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise. DATASOURCE: Sonic Innovations, Inc. CONTACT: Therese Clay of XO Marketing, +1-801-541-9244, , for Sonic Innovations, Inc. Web site: http://www.sonici.com/

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