Sonic Innovations Launches New Product to Meet Growing Consumer Need and Demand for Digital Hearing Aids
21 Noviembre 2008 - 6:02AM
PR Newswire (US)
Velocity(TM) 6 offers advanced technology and lower entry-level
price point SALT LAKE CITY, Nov. 21 /PRNewswire-FirstCall/ -- Sonic
Innovations, Inc. (NASDAQ:SNCI) the only U.S.-based publicly traded
manufacturer of digital hearing aids, has added a new product to
its recently launched Velocity series. The Velocity 6 now becomes
the latest product in a line that also includes Velocity 24, 12 and
4. Sonic Innovations' CEO Sam Westover describes Velocity 6 as,
"our mid-level offering in the Velocity series, providing advanced
technology at a lower price point. In today's economy, we recognize
the need to offer a variety of price-point options while
maintaining the multiple channels and features that help
distinguish the Velocity line of products. Velocity 6 fits into the
Velocity series with many of the unique Sonic Innovations'
technologies found in our other Velocity hearing devices--including
Sonic Sound(TM) digital processing that provides exceptional
natural sound, the best noise reduction available and superior
directional performance. Velocity 6 provides another option for
hearing care professionals to help their patients achieve their
specific hearing goals while meeting lifestyle needs." Velocity 6
is also equipped with automatic telephone, data logging, eight
pre-configured listening environments and Bluetooth(R)
compatibility. Velocity 6 is available in a variety of custom
models, a standard-size BTE model and the smallest fully featured
miniBTE available. The miniBTE can be fit with either an ear hook
or thin tube configuration. Westover noted that as hearing loss in
America continues to grow, the company will aggressively develop
new products aimed at a wide range of lifestyles. A recent study
conducted by the Better Hearing Institute estimates that hearing
loss now affects one out of every six Americans, amounting to 31.5
million people. In addition, more people under the age of 65 now
suffer from some type of hearing loss than those over 65. "Because
exposure to noise, rather than just the aging process, has really
become a factor in hearing loss, our potential customer base is
growing to include a younger market that desires more innovative
digital technology than any previous generation of hearing aids was
able to provide," Westover said. ABOUT SONIC INNOVATIONS: Sonic
Innovations is a global provider of superior hearing solutions. The
company is passionate about quality, technology, and improving
lives through enhanced hearing. Sonic Innovations is dedicated to
the growth and success of their hearing-healthcare partners. Sonic
Innovations, headquartered in Salt Lake City, Utah, has
international offices and manufacturing centers across the globe.
In conjunction with its distributor partners, Sonic Innovations has
provided hearing care services and solutions in more than 25
countries. Sonic Innovations is listed on the NASDAQ Global Market
System (SNCI) and can be found online at http://www.sonici.com/.
Sonic Innovations' partners have prescribed more than 1 million
Sonic hearing instruments. This press release may contain
"forward-looking statements" as defined under securities laws.
Actual results may differ materially and adversely from those
described herein depending on a number of factors including, but
not limited to, the following risks: we face aggressive competition
in our business; acquisitions could be difficult to integrate and
disrupt our current business and therefore may harm our operating
results; we may not launch more product lines this year; our
products may not help people hear better or more naturally; the
potential customer base for hearing aids may not be growing; we may
poorly operate newly acquired businesses; we may lose a large
customer or suffer a reduction in orders from a large customer; we
must have innovative, technologically superior products to compete
effectively; our products, due to their complexity, may contain
errors or defects that are only discovered after sales by our
customers, thus harming our reputation and business; we may have
issues with intellectual property; and we have important
international operations, which expose us to a variety of risks
including government reimbursement, that could impact sales and
operating results. For additional information regarding the risks
inherent in our business, please see "Factors That May Affect
Future Performance" included in our Annual Report on Form 10-K for
the year ended December 31, 2007, as filed with the Securities and
Exchange Commission. We undertake no obligation to revise our
forward-looking statements to reflect events or circumstances after
the date hereof as a result of new information, future events or
otherwise. DATASOURCE: Sonic Innovations, Inc. CONTACT: Therese
Clay of XO Marketing, +1-801-541-9244, , for Sonic Innovations,
Inc. Web Site: http://www.sonici.com/
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