Spartan Chassis Defines Role of Industry Leader
11 Marzo 2011 - 2:02PM
Spartan Chassis, Inc., a subsidiary of Spartan Motors, Inc.
(Nasdaq:SPAR), today reported exceptional results following the
Spartan Chassis Annual Meeting, which is broadly attended by Fire
Apparatus Dealers and Original Equipment Manufacturers (OEMs) from
across the United States and Canada.
The impact of the event was measured using conventional
quantitative research techniques and was completed by 75% of the
event attendees, which is far greater than the norm for events of
this nature. The survey results capture the perceptions of Spartan
Chassis Dealers and OEMs:
Overall customer satisfaction |
95% Very/Extremely Satisfied |
Satisfaction with product innovation |
87% Very/Extremely Satisfied |
Satisfaction with overall product
line |
100% Very/Extremely Satisfied |
The event consisted of eight training classes, as well as
updates on topical industry subjects such as emissions, regulations
and business trends. Spartan focused on improving the relevance of
all content and sharpening the delivery and effectiveness of each
presentation. The classes were conducted by a two-person team
consisting of a Spartan Chassis Regional Sales Manager and a member
of the company's technical or functional staff (e.g., engineering
or customer service).
"Given that we work day-in and day-out with a finite set of
product categories, it is easy to overlook the importance of
effectively training on the many 'why buy Spartan' value points,"
said Ed Dobbs, Senior Vice President, Spartan Chassis. "Our Dealers
and OEMs work across multiple product categories each day, and we
can't underestimate the value of refreshing their knowledge of
chassis-specific subjects."
Not all the company's announcements are for public disclosure,
but the core announcements included:
- Introduction of the Spartan Force™, a new
pre-configured, pre-engineered fire apparatus cab and chassis,
which is well suited to the current fiscal reality of the Emergency
Response market
- Development of expanded chassis safety
systems, which will reset the definition of safety in the
Emergency Response industry
- Expansion of the engine portfolio offered by
Spartan Chassis with the addition of the MaxxForce 13, a new clean
diesel from the Navistar Group
- Regional sponsorship of an industry-specific
sporting/entertainment event known as the Combat Challenge
– to take place on July 22-23, 2011 in Charlotte, MI
- Introduction of a new customer experience
center which communicates the company's proprietary
technologies and customization capabilities
- Introduction of a Hybrid Chassis featuring a Secondary
Power Unit (SPU) developed for the Dallas Fire Department
to reduce fuel consumption and exhaust emissions by allowing the
use of all electrical and HVAC loads with the main engine off
- Expanded marketing support programs to assist
dealers and OEMs in closing sales at a higher rate
"Spartan Chassis clearly invested a lot of incremental time,
resources and effort in preparing for and executing this year's
meeting and it paid off for them. Spartan Chassis defined what
industry leader meant in Emergency Response over 30 years ago and
reclaimed that mind-share position," said Tom Gorman, Chief
Operating Officer, Spartan Motors. "These announcements were
particularly well received by the audience, both Dealers and OEMs
alike."
About Spartan Chassis, Inc.
Spartan Chassis Inc., a subsidiary of Charlotte, Mich.-based
Spartan Motors, Inc. (Nasdaq:SPAR), is a world-class leader in the
engineering, manufacturing and marketing of custom chassis. Fire
departments recognize and request the Spartan® Chassis brand, which
consistently delivers superior performance, exceptional safety
ratings and technological innovations that distinguish it from our
other chassis. Learn more at www.spartanchassis.com.
CONTACT: Russell Chick
Director of Corporate Marketing
Spartan Motors, Inc.
517.997.3852
Spartan Motors (NASDAQ:SPAR)
Gráfica de Acción Histórica
De Jun 2024 a Jul 2024
Spartan Motors (NASDAQ:SPAR)
Gráfica de Acción Histórica
De Jul 2023 a Jul 2024