TSCM Thestreet.Com, Inc. (MM)

TheStreet.com, Inc. (Nasdaq: TSCM) (TheStreet.com), the leader in user-supported financial content on the Web, announced today the launch of its next-generation options service, OptionsProfits. Delivering actionable ideas from today’s leading experts in the options industry, OptionsProfits is the most dynamic new service in this rapidly growing investment category.

OptionsProfits is distinguished by:

• Insightful market analysis from 12 accomplished options-industry veterans.
• Diverse trading strategies and intra-day flow analysis.
• More than 50 trade ideas and recommendations per week.
• Options TV, a dynamic video offering that provides coaching and trade analysis.
• A suite of educational resources offered through the Options Industry Council (OIC).
• A clean Web 2.0 user interface.

TheStreet’s Premium Services Publisher Brian Hecht commented, “Interest in retail options trading is booming, as active investors look to options as the perfect instrument to hedge risk and make money in this choppy market. OptionsProfits brings to the options marketplace a true web destination for investors looking for cost-effective options-trading strategies from the best of the best. We believe this next-generation offering to be far more dynamic, comprehensive, and engaging for options-interested investors than anything in the market today.”

Hecht added, “The demand for this type of service is clearly demonstrated by the broad industry support we have garnered from options-industry leaders, including the Options Industry Council (OIC) and a variety of distribution partners, ranging from financial blogs to major financial portals.” OptionsProfits also launches with a charter sponsor: OptionsHouse, a unit subsidiary of PEAK6 Investments, L.P., which was ranked “Best for Options Traders” by Barron’s in 2009 and 2010.

TheStreet is in the process of reinventing and modernizing its suite of Premium Services, which represents approximately two-thirds of its revenue. OptionsProfits is the first in what will be a series of new premium-product releases.

TheStreet.com CEO Daryl Otte said, “At a time when many media companies are just now embracing premium content, we are taking advantage of our substantial subscriber base and editorial resources to create and upgrade our premium assets. And in doing so, we are providing our subscribers with a far superior user experience. We created this product because we see considerable demand for premium options content. We are now exploring other areas where TheStreet’s expertise and credibility intersect with high investor demand for insightful information. We also recognize that the specialized users of these services are very attractive to the advertising community and believe we are uniquely placed to attract and retain those groups.”

Options Profits is being made available to investors at a price of $999 per year. Consumers can find the service directly at www.optionsprofits.com or by navigating through www.thestreet.com. Offering more than 50 trade ideas and recommendations per week, OptionsProfits is among the most robust, cost effective platforms for options-trading strategies in the marketplace today.

Members of the press who wish to preview OptionsProfits may contact Darren Brandt (see contact information below) for a complimentary pass.

About TheStreet.com, Inc.

TheStreet is a leading digital financial media company. The Company’s network includes the following properties: TheStreet, RealMoney, Stockpickr, BankingMyWay, MainStreet and Rate-Watch. For more information on the company and our services, or for the latest markets news, trading ideas and stock research, visit TheStreet.com.

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