TubeMogul Announces Australian Partnership with Pernod Ricard
04 Octubre 2016 - 7:00AM
Today, TubeMogul (NASDAQ:TUBE) announces that the company has been
selected as the preferred programmatic platform partner for brand
advertising in Australia by multinational distilled beverage
manufacturer, Pernod Ricard. Pernod will use TubeMogul’s automated
software platform to plan, buy, measure and optimise their
Australian brand advertising.
Pernod Ricard signed on to start testing across some of its
iconic brands including Jacobs Creek, Stoneleigh, Absolut, Chivas
Regal, and GH Mumm. TubeMogul’s independent, buy-side position was
key to securing the deal, in addition to the company’s transparency
and ability to centralise measurement to better inform strategy
across brand teams.
“Pernod Ricard’s digital media approach relies on full
transparency to maintain complete control of our digital ad buy,”
said Kate Whitney, Global Digital Director of Pernod Ricard. “We
wanted to move from non-transparent media models to a proven and
tested framework – and to do this using a team we could trust.
Finding great talent to manage this for us internally was the right
move for our business. Originally our testing goals were
Australia-centric. However, as Pernod Ricard Winemakers is a global
business, we are now in a position to assist other Markets through
a global sharing of our initial test cases.” The first campaigns
executed through TubeMogul’s software across desktop and mobile
launched earlier this year. Pernod Ricard is also among an
exclusive group of clients actively testing new features and
informing TubeMogul’s product roadmap. “Pernod Ricard has
been an early mover in adopting programmatic technology,” said Sam
Smith, AU/NZ Managing Director of TubeMogul. “The company’s local
and global programmatic ambitions meant that they needed a partner
whose focus on innovation could match Pernod’s desire to lead and
innovate. They saw the speed in which TubeMogul rolled out new
products across screens and formats – and knew that it made for an
ideal match.
“We’re excited that TubeMogul’s focus on providing full
transparency has translated into a partnership with such an
exciting company. As we don’t own media, TubeMogul’s only incentive
is to do what is best for advertisers – we cannot wait to put this
into further action as our partnership with Pernod Ricard grows and
develops.”
About TubeMogul TubeMogul (NASDAQ:TUBE) is a
leader in software for brand advertising. By reducing complexity,
improving transparency and leveraging real-time data, our platform
enables advertisers to gain greater control of their global
advertising spend and achieve their brand advertising objectives.
TubeMogul was incorporated in 2007 and is headquartered in
Emeryville, California and has offices in several other locations
in the U.S. and internationally, including in Chengdu, Kyiv,
London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and
Tokyo.
TubeMogul and the TubeMogul logo are trademarks or registered
trademarks of TubeMogul, Inc. in the United States and other
countries.
Press Contact
Danni Brown
Senior Marketing Manager
Tel: +61 431 823 056
Email: danni.brown@tubemogul.com
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