SilverSneakers blog and marketing campaign
recognized for engaging seniors in healthy activities
FRANKLIN, Tenn., June 9, 2022
/PRNewswire/ -- Linkwell Health, the premier digital content
marketing and consumer experience technology company in healthcare,
and SilverSneakers® by Tivity Health®, the
nation's leading community fitness program for seniors, have earned
two prestigious 2022 Healthcare Advertising Silver Awards in the
integrated marketing campaign and blog site categories. The awards
recognize efforts made during the pandemic to ensure that older
adults continued or restarted their fitness routines.
"Our primary focus is to engage our SilverSneakers members in
healthy behaviors and one of the ways we do that is through
compelling content," said Tivity Health President and CEO
Richard Ashworth. "The pandemic
created a challenge to keep older adults socially connected and
moving. SilverSneakers partnered with Linkwell Health to design an
omnichannel content strategy to support a hybrid fitness and
well-being approach—in-person classes for some, and virtual for
others to encourage all our SilverSneakers members to stay
active."
Together with SilverSneakers, Linkwell Health created multiweek
wellness challenges that focused on the physical and social needs
of members. The wellness challenges encouraged members to reboot
their fitness routine, return to the gym safely, and participate in
live-streamed classes while also creating social connections to
keep members healthy and happy during a very challenging and
isolating time.
Even during a pandemic, the challenges campaign contributed to
doubling virtual fitness class visits and increasing overall gym
visits by 25% from 2020 to 2021. In addition, a steady stream of
dynamic, high-quality blog content contributed 42% of overall
traffic to SilverSneakers.com.
"SilverSneakers had a critical business need during the pandemic
and Linkwell Health built a high-quality, engaging omnichannel
digital campaign that motivated older adults to maintain their
fitness habits and stay socially connected during a time of intense
uncertainty," said Nathan Adams,
President and CEO at Linkwell Health. "Our expert-backed service
journalism approach to content brings the SilverSneakers blog to
life, drives engagement with critical calls to action, and
encourages members to keep coming back to SilverSneakers.com."
Now in its 39th year, the Healthcare Advertising
Awards is one of the largest, longest running, and most widely
respected healthcare advertising awards competitions. The awards
recognize excellence in healthcare advertising, marketing, and
communications and are judged by a panel of healthcare marketing
experts. Winning entries are awarded based on creativity, quality,
message effectiveness, consumer appeal, graphic design, and overall
impact. This year, more than 4,400 entries competed for
consideration.
About SilverSneakers
SilverSneakers®, by
Tivity Health, is the nation's leading community fitness program
for Medicare eligible Americans. The program was founded in 1992
and is available to more than 18 million Americans through many
Medicare Advantage plans, Medicare Supplement carriers, and group
retiree plans. For more information, to check eligibility or to
enroll in the program or sign up for a SilverSneakers newsletter,
go to silversneakers.com.
About Linkwell Health
Linkwell Health is the premier
consumer experience company serving health plans and health
services organizations. Its team of content strategists, health and
wellness journalists, and social media experts—enabled by its
Healthy Living Engine technology platform—helps healthcare brands
to connect with consumers and empower them to take actionable
control of their health. Linkwell creates transformative content
that rapidly enables health services organizations to engage
consumers in real-world health conversations, while also
accelerating brand awareness, acquisition, retention, and business
outcomes. For more information, visit www.linkwellhealth.com.
Media Contact: Debbie Jacobson,
debbie.jacobson@tivityhealth.com
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SOURCE Tivity Health, Inc.