Thoughtworks Recognized in Australia’s Good Design Awards for Reece’s Innovative 3D Bathroom Planner Tool
20 Septiembre 2023 - 7:00AM
Business Wire
Thoughtworks (NASDAQ: TWKS), a global technology consultancy
that integrates strategy, design and engineering, has received a
prestigious Good Design Award Winner Accolade in Australia under
the Digital Design category for Imagin3D™ - Reece’s 3D Bathroom
Planner Tool, alongside project partners Trout Creative Thinking,
Reece and Resolve Insight.
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Reece's 3D Bathroom Planner Tool, aptly
named Imagin3D™, empowers customers with planning by offering a
simple and seamless user experience. (Photo: Business Wire)
Thoughtworks was engaged by Reece, Australia’s leading supplier
of bathroom, plumbing, HVAC and other construction solutions, to
design, develop and launch Imagin3D™. The online bathroom planning
tool allows Reece’s customers to visualize their bathroom designs
and renovations in real-time, while helping them feel more
confident about their design choices and purchasing decisions. It
also allows Reece customers to communicate better with their trade
workers and ensure the product selection is more seamless.
In recognition of Imagin3D™’s outstanding design and innovation,
the Good Design Awards Jury commented: “Imagin3D is fun and
intuitive to use. It's clear that a lot of thought has gone into
packaging a vast array of products into a logical set of menus and
categories — well done. We think that a gallery of some existing
bathrooms to pick and adapt may be a useful addition.”
Thoughtworks’ design-led approach, industry best practices and
use of the latest innovations in web-based 3D technology has
enabled Reece to elevate its digital customer journey and offer
customers a unique experience that makes bathroom renovations
easier with the launch of Imagin3D™ in the market.
“Innovation is at the core of everything that we do at Reece. By
leaning on the expertise and capabilities of Thoughtworks, the team
enabled us to provide an innovative – and now award-winning -
solution to our customers in the bathroom design and renovation
space,” said Hayley Griffiths, Digital Experience Lead at Reece.
“We’re all proud of the team’s efforts and grateful for the Good
Design Awards jury for recognizing Imagin3D™ as a transformative
product in the market.”
“We are honored to have our collaboration with Reece recognized
by one of the most celebrated international awards for design and
innovation,” said Nic Smythe, Director of Customer Experience,
Product and Design at Thoughtworks. “As competition continues to
intensify in the Australian e-commerce market, it’s now more
important than ever to provide customers with meaningful and unique
digital experiences that solve their problems. We believe Imagin3D™
presents an enormous opportunity for the market, it provides Reece
with an amazing new platform for growth, and we’re proud to have
been part of this journey with them.”
The Australian Good Design Awards is the country’s oldest and
most prestigious international awards for design and innovation
with a proud history dating back to 1958. The 2023 Awards
celebrated 65 Years of Good Design since the founding organisation
behind the awards – the Industrial Design Council of Australia
(IDCA) was first established.
Supporting resources:
- Watch the story about Reece’s 3D Bathrooms Planner Tool on
video and read the case study.
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About Reece Group
Reece Group is a leading Australian distributor of plumbing,
bathroom, waterworks and HVAC-R products to both commercial and
residential customers. The Reece business began in 1919 when Harold
Joseph Reece started selling hardware products out of the back of
his truck. Today, Reece is a major public company with close to 850
branches and showrooms across Australia, New Zealand and the United
States. Through its premium showrooms, Reece consultants bring
expertise and experience to all projects, helping its customers
access the right information and tools to create a bathroom better
than imagined.
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates
strategy, design and engineering to drive digital innovation. We
are over 11,500 Thoughtworkers strong across 51 offices in 18
countries. For 30 years, we’ve delivered extraordinary impact
together with our clients by helping them solve complex business
problems with technology as the differentiator.
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version on businesswire.com: https://www.businesswire.com/news/home/20230920735490/en/
Linda Horiuchi, global head of public relations Email:
linda.horiuchi@thoughtworks.com Phone: +1 (646) 581-2568
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