UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that E.Leclerc, France's leading retail chain, has chosen Unica to power its email marketing initiatives.

Unica has been selected by E.Leclerc due to its commitment and its track record of customer successes, and because its solutions allow marketers to quickly and easily generate personalized emails. E.Leclerc wishes to develop an interactive marketing program in order to provide its customers with more customized offers and information, in particular through email marketing, while still respecting the individual sales offerings of each store.

"E.Leclerc will fully benefit from Unica's integrated email solution, which automates the entire process of designing, customizing, and sending emails, from beginning to end," said Georges Anidjar, General Manager, Unica France. "We are pleased to have this iconic French leader in the hypermarket retail industry as a client."

With 17% market share and turnover of EUR 27.2 billion in 2009, the company currently has 529 E.Leclerc stores, with 110 of them abroad.

About Unica Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 customers worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contact: Dan Ring Unica Corporation 781-487-8641 dring@unica.com