Online Automotive Retailer Vroom Launches New TV Spot Featuring All Star Julius Randle
19 Octubre 2021 - 11:00AM
Business Wire
New Spot on Home Team Network Highlights the
Benefits of Online Car Buying
Vroom, Inc. (Nasdaq:VRM), a leading ecommerce platform for
buying and selling used vehicles, today announced the release of
its newest broadcast spot featuring New York basketball All-Star
Julius Randle. A humorous take on the unfortunate results consumers
can experience purchasing cars from untrusted sources, the new
creative brings to life Vroom’s commitment to offering a better way
to buy used cars. The new spot will start running Tuesday, Oct.
19th during local NBA games as part of Vroom’s partnership with
Playfly Sport’s Home Team Sports platform and run throughout the
season.
“As both a parent with a young family and a professional
athlete, I want to spend as much of my time as possible with the
people that mean the most to me, not at a car dealership,” said
Julius Randle. “The ability to choose from such a wide variety of
cars and have them delivered directly to my door fits my lifestyle
perfectly.”
Vroom’s partnership with Playfly Sports is an extension of the
brand’s commitment to live sports. The brand ran its first Super
Bowl spot in 2021 and has followed up with campaigns appearing
during the 2020 Tokyo Olympic Games this summer and the 2021-22 NFL
season.
“Live sports continues to be a great opportunity for us to
introduce Vroom to a large, highly-engaged audience,” said Peter
Scherr, Chief Marketing Officer, Vroom. “Partnering with a player
of Julius Randle’s stature, who is at the top of his sport, allows
us to connect even deeper with local fans in a fun and engaging way
that shines a light on what makes our brand offering so
special.”
“Vroom understands that you simply cannot beat the connection to
a home team audience, one that tunes in to root enthusiastically
for their team night after night,” said Craig Sloan, Chief
Operating Officer, Playfly Sports. “Our team leaned into Vroom’s
success as a disruptive and thriving brand to develop really smart
creative that we know will excite fans throughout the season.”
The spot was produced by New York-based creative agency The
Vault; directed by Amit Mehta who has previously worked with ESPN,
BMW, Ford and Mercedes; and executive produced by Jon Paley.
Through its ecommerce platform and data-driven technology, Vroom
offers thousands of low-mileage, reconditioned vehicles with
delivery to consumers wherever they are in the U.S. It also
arranges financing through leading lenders and offers service
contracts and other value-added products that provide convenience
for customers. In addition to providing a better way to buy a used
car, Vroom’s Sell Us Your Car® offering allows customers who wish
to sell or trade in their cars to receive appraisals within
minutes, attractive market-based pricing, hassle-free loan payoffs
and convenient vehicle pickup.
For more information on Vroom’s car buying and selling options,
visit Vroom.com.
About Vroom:
Vroom is an innovative, end-to-end ecommerce platform designed
to offer a better way to buy and a better way to sell used cars.
The company's scalable, data-driven technology brings all phases of
the car buying and selling process to consumers wherever they are
and offers an extensive selection of used cars, transparent
pricing, competitive financing, and at-home pick-up and delivery.
Vroom is based in New York and Houston and also operates the Texas
Direct Auto and CarStory brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20211019005864/en/
Media Contact: Moxie Communications Group Alyssa Galella
vroom@moxiegrouppr.com
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