VSCN Visual Sciences (MM)

Leading source of financial and business news leverages Visual Site to build a 360-degree, lifetime view of the online behavior of individual customers SAN DIEGO, Aug. 29 /PRNewswire-FirstCall/ -- Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced that Forbes.com has chosen Visual Site(R) for real-time customer analytics, Web metrics and interactive data visualization. Forbes.com will use Visual Site's visitor-level analysis capabilities to analyze activity across multiple Web sessions, enabling the company to quickly adapt to changing visitor requirements and develop a lifetime view of its customers. In addition, Visual Site will provide ad-hoc segmentation capabilities to create and analyze customer groups on-the-fly based on any given set of behavioral or customer attributes in order to identify potential improvements in content and advertising performance. "Visual Site is an ideal solution for Forbes.com and other large media entities seeking a faster method of collecting and analyzing very large amounts of data," said Jim MacIntyre, chief executive officer of Visual Sciences. "We believe that Forbes.com will see immediate benefits from Visual Site's real-time analysis capabilities that answer complex, yet valuable, questions very quickly. We are committed to supporting Forbes.com by offering a total solution to help them stay one step ahead in the highly competitive and rapidly changing media industry." Visual Site delivers real-time analysis capabilities for the Internet channel providing organizations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences' Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analyzed in real-time. "Visual Site data will help us offer the best possible user experience on Forbes.com by providing insights to site visitor behavior," said Michael Smith, vice president and general manager of operations at Forbes.com. "This will augment our existing efforts to design the site according to user needs, and will ultimately lead to increased customer retention and loyalty." The groundbreaking interactive visualization and unlimited ad-hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage. Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organizations. Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements. About Visual Sciences Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. In addition, the company's line of analytics-driven offerings leverages its analytics technology to automatically optimize Web sites and related marketing applications. Visual Sciences' flexible technology platform, Visual Sciences Technology Platform 5(TM), allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences is a registered trademark of Visual Sciences, Inc. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences' business, including, without limitation: Visual Sciences' reliance on its Web analytics services for the majority of its revenue; potential impacts on Visual Sciences' business, results of operations and common stock price resulting from the process the company is undertaking with an investment banking firm to evaluate potential strategic transactions with interested parties; blocking or erasing of cookies or limitations on the company's ability to use cookies; Visual Sciences' limited experience with real-time analytics applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company's ability to collect and use Internet user information; Visual Sciences' ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences' customers fail to renew their agreements; the risks associated with the company's indebtedness, including the risk of non-compliance with the covenants in the company's credit facility; the risk that Visual Sciences' services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences' Securities and Exchange Commission filings, including the company's annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: Visual Sciences, Inc. CONTACT: Liya Sharif, , or Patty Ladegaard, , both of JHG-Townsend, +1-858-457-4888, for Visual Sciences, Inc. Web site: http://www.visualsciences.com/

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