XSEL Xinhua Sports & Entertainment Limited ADS, Each Representing Two Class A Common Shares (MM)

BEIJING, Nov. 3 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited ("XSEL" or the "Company"; Nasdaq: XSEL), a leading sports and entertainment media company in China, announced the shareholders' resolution adopted at its annual general meeting held in Beijing. XSEL shareholders adopted the following resolution proposed by the Company: Approval of the election of Zheng Jingsheng and Harry Nam to serve on the board of directors until such director's successor is duly elected or appointed. For more detailed information regarding this resolution, please review the Notice of 2009 Annual General Meeting posted at the website http://www.xsel.com/en/investor-relations/ir-calendar/ . About XSEL Xinhua Sports & Entertainment Limited ("XSEL"; NASDAQ: XSEL) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China's young and upwardly mobile demographic. Headquartered in Beijing, the company employs more than 1,000 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited's shares are listed on the NASDAQ Global Market (NASDAQ:XSEL). Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XSEL's beliefs and expectations are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XSEL's filings with the U.S. Securities and Exchange Commission, including its annual report on Form -20-F. All information provided in this press release is as of the date hereof, and XSEL undertakes no duty to update such information, except as required under applicable law. For more information: Media Contact Joy Tsang XSEL Tel: +86-10-8567-6050; +86-136-2179-1577 Email: IR Contact Edward Liu XSEL Tel: +86-10-8567-6061 Email: Howard Gostfrand American Capital Ventures Tel: +1-305-918-7000; toll free +1-877-918-0774 Email: DATASOURCE: Xinhua Sports & Entertainment Limited CONTACT: Media Contact, Joy Tsang, XSEL, +86-10-8567-6050 or +86-136-2179-1577, or , or IR Contact, Edward Liu, XSEL, +86-10-8567-6061, or ; or Howard Gostfrand of American Capital Ventures, +1-305-918-7000 or toll free +1-877-918-0774, or , for XSEL Web Site: http://www.xsel.com/en/investor-relations/ir-calendar

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