Allmerica Financial Corporation to Change Name to 'The Hanover Insurance Group, Inc.'
31 Octubre 2005 - 8:00AM
PR Newswire (US)
Move reflects exclusive focus on property and casualty business
WORCESTER, Mass., Oct. 31 /PRNewswire-FirstCall/ -- Allmerica
Financial Corporation (NYSE:AFC) today announced that, effective
December 1st, it will change its name to "The Hanover Insurance
Group, Inc." and that its stock will trade on the New York Stock
Exchange under the stock ticker symbol "THG." (Logo
http://www.newscom.com/cgi-bin/prnh/20051031/NEM023LOGO ) "Over the
past two years, we have created a very distinctive, super- regional
property and casualty company; one that provides our agent partners
and their customers with the product and service capabilities of a
larger company and the energy and responsiveness of a smaller
company," said Frederick H. Eppinger, Allmerica's president and
chief executive officer. "With that foundation now firmly in place,
it is time to re-introduce our company to our agents and customers,
reinforcing our commitments to them and building a brand that
reflects our strength and experience." Allmerica is a holding
company for a group of insurance companies including The Hanover
Insurance Company, headquartered in Worcester, Mass., and Citizens
Insurance Company of America, based in Howell, Mich. The new
holding company name is taken from the largest and oldest company
in the group, Hanover Insurance, which has been partnering with
independent insurance agents to meet their customers' insurance
needs for more than 150 years. In conjunction with its name change,
the company also will adopt a new corporate logo and tagline. The
logo consists of the company name in type, along with a stylized
eagle borrowed and refined from Allmerica's current identity. The
new tagline -- Our Policy is Performance -- summarizes the
company's brand promise to its agent partners and customers. While
the name change will be formally effective on December 1, the
company will begin a broad re-branding campaign immediately,
reinforcing the new name, logo and tagline with the company's key
constituents, including agents, investors and stock analysts,
customers, employees and the communities where it has a significant
presence. The company will use The Hanover Insurance Group as its
primary identity in all of its markets except Michigan, where
Citizens Insurance Company of America is a leading insurance
provider and the company benefits from very strong brand
recognition. In Michigan, the company will continue to lead with
the Citizens name, and will identify Citizens as a company of The
Hanover Insurance Group. About Allmerica Allmerica Financial
Corporation is a stock holding company headquartered in Worcester,
Mass. The lead companies in the group, Hanover Insurance, founded
in 1852, and Citizens Insurance, founded in 1915, market personal
and commercial property and casualty insurance to individuals,
families and businesses, primarily in the Northeast, Southeast and
Midwest. Taken together, Hanover and Citizens rank among the top 35
of the more than 950 property and casualty companies in the
country. About The Hanover Insurance Group The Hanover Insurance
Group, Inc. (NYSE:THG) (The Hanover) is the stock holding company
for a group of insurance companies and is headquartered in
Worcester, Massachusetts. The Hanover's two lead property and
casualty companies include The Hanover Insurance Company, founded
in New York in 1852, and Citizens Insurance Company of America,
founded in Michigan in 1915. The Hanover companies offer a wide
range of property and casualty products and services to
individuals, families and businesses through an extensive network
of independent agents. Taken as a group, The Hanover ranks among
the top 35 of over 950 property and casualty insurers in the United
States. The Hanover has been meeting its obligations to
policyholders and agents for more than 150 years. CONTACTS:
Investors: Sujata Mutalik E-mail: 1-508-855-3457 Media: Michael F.
Buckley E-mail: 1-508-855-3099
http://www.newscom.com/cgi-bin/prnh/20051031/NEM023LOGO
http://photoarchive.ap.org/ DATASOURCE: Allmerica Financial
Corporation CONTACT: Investors: Sujata Mutalik, +1-508-855-3457, ,
or Media: Michael F. Buckley, +1-508-855-3099, , both of Allmerica
Financial Corporation
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