NEW YORK, Feb. 10, 2011 /PRNewswire/ -- AXA Equitable Life
Insurance Company released today a video that explores the trust
(or lack of it) that Americans have toward financial institutions
in the wake of the economic crisis. Accompanying the video is an
invitation to participate in an opinion survey and continue the
conversation online at The Source @ AXA Equitable.
"In Doubt We Trust?," a video shot in Chicago, features unscripted Americans sharing
their attitudes toward financial institutions, as well as
suggestions for how to improve the financial system. The video
juxtaposes recent findings of the Chicago Booth/Kellogg School
Financial Trust Index with the frank skepticism of people on and
off Michigan Avenue.
"The comments we hear in this video are sobering – a
well-deserved wake-up call for all of us in the financial services
business," said Andrew McMahon,
president of AXA Equitable. "At AXA Equitable, trust is the core
value we aspire to earn. Our customers – and often their children,
grandchildren and business partners – rely on us to make and keep
long-term promises."
"In Doubt We Trust?" and the online survey are part of AXA
Equitable's ongoing efforts to get at the heart of the issues
surrounding financial protection. "In Doubt We Trust?" complements
the company's "Retirement Reality Show" video series exploring the
attitudes, behaviors and experiences of Americans as they prepare
for and live through retirement. Together, these videos serve as an
unblinking way to take the public's pulse on financial risks and
preparedness.
"Understanding the foundations of trust and what can undermine
that trust is critical to earning it every day," added McMahon.
"Listening to people, whether in Chicago or online, helps us better understand
what lies at the heart of our business – people's confidence in
financial markets and in financial professionals like
ourselves."
To access "In Doubt We Trust?" and its accompanying online
"Financial Trust Survey," please visit The Source @ AXA Equitable,
a multi-media Web room that provides information and hopefully
inspiration on a wide array of financial protection and retirement
planning topics.
Previous episodes in AXA Equitable's "Retirement Reality Show"
series include:
Series Premiere: "Is Retirement a Shore Thing? Wall Street Hope
Meets Boardwalk Reality"
Episode Two: "A Garden State of Mind: Expecting the
Unexpected?"
Episode Three: "Protecting Retirement – Not a Walk in the
Park"
Episode Four: "In the Long Run"
Please note that the comments made in this video are not
intended as investment or securities advice and do not constitute
an offer or solicitation of any kind.
About AXA Equitable
In business since 1859, AXA Equitable Life Insurance Company
(NY, NY) is a leading financial protection company and one of the
nation's premier providers of life insurance and annuity products,
as well as investment products and services through its affiliates,
including AXA Advisors, LLC, member FINRA, SIPC. The company's
products and services are distributed to individuals and business
owners through its retail distribution channel, AXA Advisors and to
the financial services market through its wholesale distribution
channel, AXA Distributors, LLC.
AXA Equitable, a subsidiary of AXA Financial, Inc., is part of
the global AXA Group, a worldwide leader in financial protection
strategies and wealth management. "AXA Group" refers to AXA, a
French holding company for an international group of insurance and
financial services companies together with its direct and indirect
consolidated subsidiaries. For more information, visit
www.axa-equitable.com.
The AXA ordinary share is listed on compartment A of Euronext
Paris under the ticker symbol CS (ISIN FR0000120628 -Bloomberg: CS
FP - Reuters: AXAF.PA).
Links:
http://thesource.axaequitable.com/news/in-doubt-we-trust/
http://thesource.axaequitable.com/news/retirement-reality-show-%E2%80%93-series-premiere/
http://thesource.axaequitable.com/news/retirement-reality-show-episode-two/
http://thesource.axaequitable.com/news/the-retirement-reality-show-episode-three/
http://thesource.axaequitable.com/news/the-retirement-reality-show-episode-four/
http://www.youtube.com/AXAEquitable
SOURCE AXA Equitable Life Insurance Company