REYKJAVÍK, Iceland, Feb. 28,
2018 /PRNewswire/ -- Premium water brand, Icelandic
Glacial™, announced today that it has partnered with Coca-Cola
European Partners Iceland to expand the brand's distribution
footprint throughout the Icelandic market. Coca-Cola European
Partners is the world's largest independent Coca-Cola bottler by
revenue and will distribute and sell Icelandic Glacial´s portfolio
in the Icelandic region along with current portfolio of
beverages.
Icelandic Glacial's naturally alkaline spring water is sourced
and bottled locally at Iceland's
Ölfus Spring. The water is exceptionally pure, being naturally
filtered by the lava rock through which it flows. Nothing is added
or taken away.
"We're very excited to be working with CCEP," says Icelandic
Glacial Chairman and Co-Founder, Jon
Olafsson. "We've made significant efforts to grow the
Icelandic Glacial brand globally and are pleased to now be able to
expand our reach at our home base."
"With the growing number of tourists in Iceland, we see a huge opportunity to add
premium spring water to our portfolio to better serve our customers
and be better equipped to offer solutions to consumers, especially
in HORECA and tourist outlets," says Carlos
Cruz, Country Director of Coca-Cola European Partners in
Iceland. "Also, we are proud to list a carbon neutral brand
in our portfolio which supports our 'This is Forward'
sustainability strategy extremely well".
Icelandic Glacial is currently available in 24 countries
worldwide. As the world's first certified carbon neutral bottled
water brand, Icelandic Glacial maintains a commitment to using 100%
natural green energy to fuel its production in addition to using
fully recyclable packaging and sustainable shipping methods.
About Icelandic Glacial™
Icelandic Glacial is the
super-premium natural spring water, bottled at the source from
Iceland's legendary Ölfus Spring,
which was formed more than 5,000 years ago and is shielded from
pollution by an impenetrable barrier of lava rock. The spring
produces water so pure that nothing is added or taken away. As a
result, Icelandic Glacial possesses exceptional balance featuring a
naturally low mineral content and a naturally alkaline pH of 8.4.
Icelandic Glacial is further distinguished as the world's first
certified carbon neutral natural spring bottled water for product
and operation. Icelandic Glacial uses 100% natural green energy to
fuel its production delivering a premium bottled water to
discerning consumers around the world while maintaining a "net
zero" carbon footprint.
About Coca-Cola European Partners
Coca-Cola European
Partners is a leading consumer packaged goods company in
Europe, producing, distributing
and marketing an extensive range of non-alcoholic ready-to-drink
beverages and is the world's largest independent Coca-Cola bottler
based on net sales. Coca-Cola European Partners serves a consumer
population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great
Britain, Iceland,
Luxembourg, Monaco, the
Netherlands, Norway,
Portugal, Spain and Sweden. The company is listed on Euronext
Amsterdam, the New York Stock Exchange, Euronext London and on the
Spanish stock exchanges, and trades under the symbol CCE. For more
information about Coca-Cola European Partners, please visit
www.ccep.com and follow CCEP on Twitter at
@CocaColaEP.
Press Contact
John
Filizzola
john@co-opagency.com
310.734.7834
Stefán Magnússon
stefan@ccep.is
+354 660 2515
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SOURCE Icelandic Glacial