CHONGQING, China, July 13, 2015 /PRNewswire/ -- Country Style
Cooking Restaurant Chain Co., Ltd (NYSE: CCSC) ("Country Style
Cooking" or the "Company"), a fast-growing quick service restaurant
chain in China, today announced
that it has recently started testing mobile ordering and Wechat
payment under a pilot program at over 100 stores in Chongqing. Customers can realize online
queuing and ordering via their smart phones and pay for their
orders in seconds by scanning bar codes generated on the Wechat
app. This effort aims to speed up payment and improve the customer
experience, especially during peak dining hours.
Mr. Xingqiang Zhang, Chief
Executive Officer of Country Style Cooking, commented, "We are
pleased to offer the taste of home cooking to our customers. At
CCSC, we continue to invest in our operations to ensure high levels
of customers satisfaction. The ordering and payment process is
a key part of the customer experience in our industry. In an
increasingly digital world, we believe it is important to connect
with our customers online and in our restaurants to broaden our
market position. A recent survey indicated that more than 400
million Chinese people are using Wechat as a payment method, among
other online payment channels and more smart business solutions for
the food service industry are being actively developed. We hope to
deepen our cooperation with technology providers to utilize O2O,
big data analysis and customer relation management fields to expand
our customer base with the goal of providing an enhanced dining
experience to customers while also optimizing our operating efficiency. Additionally,
we hope to expand Wechat payment to our stores in Sichuan and other areas in the following
months."
The Company will roll out a special 3-yuan discount for Wechat payment from
July 8-18th in Chongqing.
About Country Style Cooking Restaurant Chain Co.,
Ltd.
Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC)
("Country Style Cooking") is a fast-growing quick service
restaurant chain in China,
offering delicious, everyday Chinese food to customers who desire
fast and affordable quality meals. Country Style Cooking directly
operates all of its restaurants under brands of CSC and Mr. Rice
and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese
regional cuisines. Additional information about Country Style
Cooking can be found at http://ir.csc100.com.
Contact:
Country Style Cooking Restaurant Chain Co., Ltd.
Phone: +86-23-8866-8866
Email: ir@csc100.com
ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520
E-mail: bill.zima@icrinc.com
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SOURCE Country Style Cooking Restaurant Chain Co.,Ltd.