CMG.B Chipotle Mexican Grill CL B

Chipotle Mexican Grill, the national burrito restaurant whose advertising has won acclaim for its intelligent and witty tone, has named New York-based DeVito/Verdi its advertising agency of record. Chipotle chose DeVito/Verdi because of its innovative thinking and ability to produce creative that generates results. �Great creative has always been an important part of our advertising,� said Jim Adams, executive director of marketing at Chipotle. �Sal DeVito possesses one of the great creative minds in advertising, but DeVito/Verdi also knows how to put that creative to work. They understand and share our vision that advertising can inform and entertain, while also driving business.� DeVito/Verdi�s track record demonstrates the agency�s ability to produce great work and strong results for its clients. The agency has been named the best small/medium-sized ad agency in the country for six of the past 10 years by the American Association of Advertising Agencies, a feat unbeaten in the industry. DeVito/Verdi is one of the most critically acclaimed ad agencies in the industry, and the recipient of countless awards, including grand prizes at the Radio Mercury Awards, Cannes Gold Lions, International ANDY, Clios, RAC and ADDY award shows. This past year, the agency won top prize (two Mini Cooper automobiles) for �Best Use of Humor� at the E.A.R. Awards for Legal Sea Foods. �Chipotle is one of the most successful restaurant companies in the country and a leader that is driving positive change in the industry,� said Ellis Verdi, president of DeVito/Verdi. �Our job will be to help them get the credit they deserve as visionaries, and to help them continue to grow their business.� DeVito/Verdi�s work for Chipotle will include a variety of advertising and creative assignments, including work on outdoor, print, radio, digital and non-traditional executions, as well as national media planning and buying. Terms of the contract were not disclosed. Founded in 1991, DeVito/Verdi prides itself on offering the full range of services clients expect of an ad agency, but in a way that is more nimble, agile and responsive than many. DeVito/Verdi�s past and current clients have included The Sports Authority, Meijer, Canon, BMW, Grey Goose Vodka, Daffy�s, For Eyes Optical, Legal Sea Foods, Mount Sinai Medical Center, Jackson Hewitt, National Thoroughbred Racing Association and Federated Department Stores. About Chipotle Chipotle Mexican Grill (NYSE: CMG)(NYSE: CMG.B) offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food not only from using fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and currently operates more than 670 restaurants. For more information, visit www.chipotle.com.