Go Behind the Lines When Discovery Wings Channel Becomes the Military Channel on January 10, 2005
30 Noviembre 2004 - 12:20PM
PR Newswire (US)
Go Behind the Lines When Discovery Wings Channel Becomes the
Military Channel on January 10, 2005 Network's New Mission Will
Offer a Broad Focus on All Aspects of the Military With a Wide
Array of Programming About Its People, Strategy, Technology and
History SILVER SPRING, Md., Nov. 30 /PRNewswire/ -- Bringing
viewers compelling, real-world stories of heroism, military
strategy, technological breakthroughs and turning points in
history, Discovery Communications, Inc. announced today that it
will transition its Discovery Wings Channel to the Military Channel
on Monday, January 10, 2005. While Discovery Wings Channel focused
exclusively on aviation, the Military Channel will feature a
dramatically broadened programming mission, as well as an all-new
on-air look. The network's revamped slate of series and specials is
designed to take viewers "behind the lines" to tell the personal
stories of servicemen and women and offer in-depth explorations of
military technology, battlefield strategy, aviation and history.
The Military Channel also provides access to military personnel and
hardware, allowing viewers to experience and understand a world
full of human drama, courage, innovation and long-held traditions.
"The Military Channel will represent the highest quality
programming across a broad spectrum of military related genres that
we believe consumers have a keen interest in learning more about,"
said Judith A. McHale, President and CEO of Discovery
Communications. "In an increasingly fragmented marketplace, the
Military Channel will broaden Discovery Communications' offerings
and further differentiate our portfolio of emerging networks."
"We're very proud to introduce the Military Channel, a network that
will apply the Discovery standards of quality, depth and
storytelling to a topic of fascination and relevance in our world,"
said Billy Campbell, President of Discovery Networks U.S. "By
covering all aspects of the military and the people who define it,
we will extend the Discovery brand, create a service that appeals
to our existing viewers and attract new viewers and sponsors." "Our
viewers have a deep interest in military topics and people," said
David Karp, Senior Vice President and General Manager of the
channel. "Our mission is to tap into this passion by providing a
high-quality lens that details contemporary and historical events,
explores its human elements and highlights the strategic and
technological advances that define the world of the armed forces."
From Iraq and Afghanistan to historic battlefields, wartime heroes
and peacetime innovators to state-of-the-art technology and the key
strategies that have shaped military tactics the network's
programming will cover a wide range of topics. Programming comes
from sources all over the world, including Discovery Wings. The
following is a sample of the original efforts planned for early
2005: * DELTA COMPANY: This two-hour special puts the audience on
the forefront of the action with the Marines of Delta Company 1st
Tank Battalion on their push to Baghdad during Operation Iraqi
Freedom. DELTA COMPANY premieres on Monday, January 10, from 9-11
PM (ET/PT). * TASK FORCE RED DOG: This world premiere special tells
the story of a unit of Marine Corps reservists, called to active
duty and sent to the front line of the war on terror, a "forward
operating base" deep in the mountains of Afghanistan. Their mission
as a quick-response helicopter unit puts them in the epicenter of
the hunt for Osama Bin Laden and the Taliban. TASK FORCE RED DOG
premieres on Monday, January 10, at 8 PM (ET/PT). * TOP TEN: These
specials rank the greatest technological achievements in military
history, in such categories as Top Ten Fighter Aircraft and Top Ten
Tanks. TOP TEN: Fighter Aircraft premieres on Friday, January 28,
from 8-9 PM (ET/PT). * GOIN' BACK: Iwo Jima: This first installment
of a regular series of specials allows viewers to travel with
American war veterans and their families as they return to the
battlefields that came to define their lives, in this case the
Pacific island Iwo Jima. GOIN' BACK premieres on Thursday, February
24, at 9 PM (ET/PT). * THE BLUE ANGELS: A YEAR IN THE LIFE: This
four-hour world premiere miniseries event covers a year in the life
of the Navy's legendary flight group. The special takes viewers
behind the scenes to meet the people and follow the intricate work
that goes into being the most elite air performance team in the
world. THE BLUE ANGELS: A YEAR IN THE LIFE premieres on Thursday,
March 17, and Friday, March 18, from 9-11 PM (ET/PT). * RED FLAG:
This one-hour special offers an unprecedented insider's view of the
military's most realistic combat-training exercise held at Nellis
Air Force Base in Nevada, where air-combat warriors train to fly,
fight and win beyond the speed of sound. RED FLAG premieres on
Thursday, March 31, at 8 PM (ET/PT). * BATTLEPLAN: This multipart
series takes viewers into the heart of famous battles, examining
the development and execution of the strategy behind each one --
from the hard, fast, merciless assault of a blitzkrieg to the
tactics of deception of urban warfare. BATTLEPLAN premieres on
Tuesday, January 11, at 8 PM (ET/PT). In addition to its
programming efforts, the Military Channel has entered into a number
of partnerships with military-related charitable, educational and
marketing organizations. It is a World Partner of the USO, the
nation's preeminent nonprofit organization serving the needs of the
30 million active- duty personnel, reservists and veterans, through
a relationship that entails marketing, educational and programming
components. The network is also working with the National D-Day
Museum and the Congressional Medal of Honor Foundation for
educational campaigns, public services announcements, membership
outreach and programming. In addition, the network is working with
the website Military.com to reach the worldwide U.S. military and
veteran communities. Military Channel programming will begin airing
in North America on Monday, January 10, 2005. Its first night of
primetime programming will be highlighted by the world television
premiere of TASK FORCE RED DOG and the two-hour special DELTA
COMPANY. Discovery Communications, Inc. is the leading global
real-world media and entertainment company. DCI has grown from its
core property, the Discovery Channel, first launched in the United
States in 1985, to current global operations in more than 160
countries and territories with over one billion cumulative
subscribers. DCI's 60 networks of distinctive programming represent
21 entertainment brands including TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery Kids, Discovery Times
Channel, The Science Channel, Military Channel, Discovery Home
Channel, Discovery en Espa�ol, Discovery HD Theater and FitTV.
DCI's other properties consist of Discovery Education,
Discovery.com and 120 Discovery Channel retail stores. DCI also
distributes BBC America in the United States. DCI's ownership
consists of four shareholders: Liberty Media Corporation (NYSE:L),
Cox Communications, Inc. (NYSE:COX), Advance/Newhouse
Communications and John S. Hendricks, the Company's Founder and
Chairman. DATASOURCE: Military Channel CONTACT: Matt Katzive of the
Military Channel, +1-240-662-2942, ; or Jenny Snegaroff,
+1-310-474-7717, , for the Military Channel Web site:
http://www.discovery.com/
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