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Discovery Communications, Inc. and PepsiCo Inc. Join for Unprecedented Advertising Sales Partnership SILVER SPRING, Md. and PURCHASE, N.Y., Dec. 6 /PRNewswire/ -- Discovery Communications, Inc., and PepsiCo Inc. today announced a multi-million dollar media partnership centered on promoting PepsiCo's new "Smart Spot" program designed to help consumers make choices that contribute to healthier lifestyles. The year-long partnership features six of Discovery's U.S. networks, exposure on Discovery.com and marks the largest advertising commitment to date for FitTV. Specific terms of the deal were not disclosed. The Smart Spot symbol is designed to help consumers identify more than 100 food and beverage products from PepsiCo that contribute to healthier lifestyles. Products with the Smart Spot designation -- over 55 billion servings in the United States -- meet nutrition criteria from authoritative statements of the National Academy of Sciences and the U.S. Food and Drug Administration (FDA). "Through the breadth and depth of our media platforms, we're thrilled to offer PepsiCo a targeted opportunity to showcase their new Smart Spot program commitment in a variety of ways," said Joe Abruzzese, president, advertising sales, Discovery Networks, U.S. "Discovery's thoughtful, quality programming on the important topics of health and fitness will help us connect with consumers about our Smart Spot products," said Ellen Taaffe, vice president of health and wellness marketing at PepsiCo. "Through trademarks like Quaker, Aquafina, Baked! Lays, Gatorade, Tropicana and Dole, we have the kinds of products consumers trust to help them live healthier lifestyles. Discovery's programming is the bull's eye for delivering information about our brands and our commitment to healthier lifestyles." Discovery Channel, TLC, Animal Planet, Discovery Health Channel, Travel Channel and FitTV will feature a variety of on-air ads, most notably healthy breakfast reminder messages that will air across these networks throughout the partnership. Other elements include reminders touting the importance of choosing healthier snacks. The primetime breakfast reminders will feature FitTV's Sharon Mann from IN SHAPE WITH SHARON MANN offering smart eating tips to viewers. The partnership of Discovery and Smart Spot will also include: - Discovery Health Channel's NATIONAL BODY CHALLENGE, the popular series that showcases experiences and successes of the contestants as they attempt to get fit and adopt healthier lifestyles. On-air advertising, promotion in Discovery Channel retail stores and fitness-related products such as Gatorade Thirst Quencher, Propel Fitness Water and Aquafina will be tied to the NATIONAL BODY CHALLENGE. - Advertising featured during FitTV's "Fit Family Week" programming block on March 21-26, 2005. "Fit Family Week" helps families find practical, fun exercise and fitness solutions. Featuring industry-leading personal trainers, real-life challenges and useful tips and techniques, "Fit Family Week" will inspire the whole family to get moving. FitTV series HOUSECALLS, BODY OF EVIDENCE, ULTIMATE GOALS and GURU 2 GO will feature moms, dads, kids and tweens reaching personal fitness together. - Quaker products as the presenting sponsor of Animal Planet Family Showcase and Interactive Media promotion, among others. PepsiCo is one of the world's largest food and beverage companies with annual revenues of $27 billion. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. Its portfolio includes 16 brands that each generates $1 billion or more in annual retail sales. Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 160 countries and territories with over one billion cumulative subscribers. DCI's 60 networks of distinctive programming represent 21 entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Espanol, Discovery HD Theater and FitTV. DCI's other properties consist of Discovery Education, Discovery.com and 120 Discovery Channel retail stores. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Liberty Media Corporation (NYSE:L), Cox Communications, Inc. (NYSE:COX), Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman. DATASOURCE: PepsiCo Inc. CONTACT: Ali Finer of Discovery , +1-240-662-2927, or ; or Mark Dollins of PepsiCo, +1-914-253-3249

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