By Annie Gasparro and Julie Jargon 
 

Kroger Co. (KR) agreed to acquire U.S. grocery chain Harris Teeter Supermarkets Inc. (HTSI) for $2.44 billion, its largest deal in nearly 15 years, as the supermarket owner expands further in the southeastern United States.

Harris Teeter, a chain of 200 higher-end grocery stores, had been exploring a possible sale for many months, and had reportedly received a bid from Cerberus Capital Management LP, the private equity firm that earlier this year led a group to buy five grocery chains from Supervalu Inc. (SVU)

Harris Teeter's presence along the coast from Florida to Delaware adds to Kroger's mid-Atlantic region and increases Kroger's store count by about 10%.

While the two companies have little overlap, and Harris Teeter's higher-margin stores make for an attractive acquisition, the deal comes as somewhat of a surprise given Kroger's selective attitude regarding acquisitions in the past.

Kroger's last major deal was its purchase of Fred Meyer in 1999 for about $13 billion in stock and assumed debt.

Traditional grocery stores face increasing competition from mass retailers like Wal-Mart Stores Inc. (WMT) and discounters like Dollar General Corp. (DG), which have started selling more groceries in recent years.

Through more than a decade of price reductions, Kroger has meaningfully narrowed the price gap between itself and these relatively new competitors. The move was unpopular at first, both with investors and some executives within the company, as profit margins declined. But it ultimately helped keep customers from shopping elsewhere.

More recently, Kroger has added more premium items such as dry-aged beef and expensive cheese to stores in affluent markets in a bid to lure customers from higher-end chains like Whole Foods Market Inc. (WFM). The high-low strategy has turned Kroger into a hybrid of sorts: offering a high-end shopping experience but with low prices on staples such as bread and milk.

In turn, Kroger has outpaced peers like Safeway Inc. (SWY) and Supervalu. Kroger reported last month that its fiscal first-quarter earnings rose 9.6% as sales rose to $30.04 billion.

Harris Teeter reported in May that its fiscal second-quarter profit increased 8.7%. The company had revenue of approximately $4.5 billion for fiscal year 2012.

Together, the combined company will operate 2,631 supermarkets across 34 U.S. states and the District of Columbia. Harris Teeter management will continue to operate its locations.

Shareholders will receive $49.38 a share, a 1.8% premium to the regional supermarket company's closing price Monday and a 34% premium to its close on Jan. 18, the day media reports surfaced that the company was exploring options.

In premarket trading Tuesday, Harris Teeter shares added 0.9% to $48.94, while Kroger shares rose 2% to $36.90.

Kroger will finance the transaction with debt. Kroger also intends to assume Harris Teeter's outstanding debt of about $100 million.

Kroger expects the deal to add between six cents and nine cents to its per-share earnings a year after the deal closes.

--Tess Stynes contributed to this report.

Write to Annie Gasparro at annie.gasparro@dowjones.com

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