A LIMITED-EDITION COLLABORATION EXPANDING
HOKA'S ICONIC TRAIL FRANCHISE
GOLETA, Calif., Nov. 3, 2023 /PRNewswire/ -- HOKA®, a
division of Deckers Brands (NYSE: DECK), is proud to introduce its
latest integrated partnership and brand campaign with designer and
digital creator, Nicole McLaughlin.
Coming together for the first time this November 2023, the collection combines Nicole's
whimsical approach to fashion, with HOKA's iconic trail franchise.
The collaboration brings to life a truly one-of-a-kind take on
HOKA's new Mafate THREE2, a new-to-market style launched by the
brand just this October.
With Nicole's unique design inspirations at the forefront, this
distinct spin on the original silhouette of the Mafate THREE2
combines key elements of the original trail sneaker, including a
quick lace system and compression molded EVA midsole, with new
elements to emulate Nicole's design influence. Such new additions
include the dirt and water resistant four-in-one gaiter system with
hook and loop attachments, and cinched opening at entry.
Additionally, the shoe is finished with five utility pockets,
co-branded labels, and a Velcro heel spike – bringing to life a
street-ready spinoff of the new trail offering.
Travis Wiseman, Director of
Product, Lifestyle Footwear at HOKA said, "Over the past few years,
HOKA has delivered aspirational collaborations in our lifestyle
footwear category – diversifying and growing it alongside our core
offerings. This partnership in particular brings together the
technical properties of our newest trail shoe – the Mafate THREE2 –
and marries it seamlessly with Nicole's out-of-the-box design
perspective. Working with Nicole has allowed HOKA to honor our
roots on the trail with a design that speaks directly to what our
future consumers are looking for."
"My collaboration with HOKA allowed me to dive deep into
multifunctional design, and the Mafate THREE2 hybrid was the
perfect canvas to create a modular gaiter attachment" said
Nicole McLaughlin. "I was fortunate
to work closely with their design team, who helped bring my idea to
life. It has multiple pockets, combining the HOKA brand's
performance aesthetic with my tongue-in-cheek design language."
Beyond the physical product, the collaboration comes to life
through a series of additional key touch points including a
Humans of HOKA film featuring Nicole, an intimate friends
& family event in HOKA's home of Southern California, and campaign imagery shot
by Nicole herself.
Available for an MSRP of $250,
this limited-time HOKA x Nicole McLaughlin Mafate THREE2 is
available for purchase today at HOKA.com and at
authorized HOKA dealers worldwide.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and
apparel brands in history. Conceived in the mountains, HOKA
footwear delivers an unprecedented combination of enhanced
cushioning and support for a uniquely smooth ride. Every day, HOKA
pushes the innovation and design of its footwear and apparel by
teaming up with a deep roster of world champions, taste makers and
everyday athletes. From finish lines to everyday life, HOKA fans
love the brand for its bold and unexpected approach, and its belief
in the power of humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow @HOKA.
#FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has 50-years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please
visit www.deckers.com.
HOKA Media Contacts
Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com
Azione PR
hoka@azionepr.com
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SOURCE HOKA