New razors from Schick Xtreme and Schick
Intuition feature handles made with certified sustainably sourced
bamboo, 100% recyclable packaging and flexible blades made with 75
percent recycled steel
SHELTON,
Conn., April 5, 2022 /PRNewswire/ -- Edgewell
Personal Care (NYSE: EPC) has taken a major step
forward in making the shaving category more sustainable with the
debut of the new Schick Xtreme
Men's1 and Schick Intuition
Women's1 Bamboo Hybrid Razors. These two innovations are
designed to be more sustainable than traditional razors by using
materials for both product and packaging that contain recycled,
recyclable, or renewable materials. This announcement marks a
significant progression in the company's Sustainable Care 2030
strategy, which aims to reduce virgin petroleum-based plastic
materials by 50 percent in its disposable razor handle offerings by
2030. The new razors are now available for purchase in stores and
online.
With the launch of the Schick Xtreme and Schick Intuition Bamboo
Hybrid Razors, Edgewell aims to address an unmet need amongst the
brand's environmentally conscious consumers. These razors reimagine
what the disposable category can offer by providing a sustainable
alternative without forgoing performance, convenience, or value. By
simply swapping your old razor for Schick Bamboo razors, you'll get
the same close shave you love – with no sacrifices – and almost no
plastic waste.
"We are excited to launch these hybrid razors made with
renewable bamboo, which will give our consumers more options for
sustainable products at shelf," said Amy
Knight, Vice President, Global Sustainability, at
Edgewell. "These new razors are a great example of how we are
innovating and expanding our product offerings in the market,
embedding sustainability into our product and packaging design and
bringing even more joy to consumers. Our Sustainable Care 2030
strategy outlines aggressive goals not only in our usage of
sustainable materials, but also around ingredients, social impact
and more, and I'm proud that our brands continue to innovate and
move this strategy forward."
Through consumer research, Edgewell found that more than 50
percent of consumers globally are eco-engaged and take some type of
action to reduce their impact on the environment. However, some
find that their options are limited or come with tradeoffs in price
or product quality. Edgewell and its global portfolio of shave
brands have already made significant changes to address this
consumer need by transforming the handles on its men's and women's
disposable razors to be made with up to 100% post-consumer recycled
(PCR) plastic and launching a nationwide recycling program.
These findings reinforced Edgewell's desire to create the Schick
Xtreme and Schick Intuition Bamboo Hybrid Razors. The products
feature slim and sleek handles made from bamboo, a renewable
resource, which is three times stronger than wood, and deliver on
performance while being good for the environment. Other features
include three-flexible blades made with 75 percent recycled steel,
wrapped up in 100% recyclable and sustainably sourced packaging.
These hybrid razors are sold in kits with one handle for
every three cartridges, generating less overall waste versus a
traditional disposable razor.
To read more about Edgewell's sustainability program,
visit Edgewell.com/sustainability. To learn more about Schick,
visit Schick.com.
About Sustainable Care 2030
Edgewell's Sustainable
Care 2030 is the company's ambitious strategy that will enable it
to sustain and grow its business while inspiring a world where the
joy of caring for yourself is balanced with caring for our shared
planet and society. Unveiled in 2020, Sustainable Care 2030
includes key commitments and targets across its brands, operations
and supply chain, and workforce and communities. For more
information, visit Edgewell.com/sustainability.
About Edgewell Personal Care
Edgewell is a leading
pure-play consumer products company with an attractive, diversified
portfolio of established brand names such as Schick® and Wilkinson
Sword® men's shaving products; Schick® and Billie® women's shaving
products; Edge® and Skintimate® shave preparations; Playtex®,
Stayfree®, Carefree® and o.b.® feminine care products; Banana
Boat®, Hawaiian Tropic®, Bulldog®, Jack Black® and Cremo® sun and
skin care products; and Wet Ones® moist wipes. The Company has a
broad global footprint and operates in more than 50 markets,
including the U.S., Canada,
Mexico, Germany, Japan, the U.K. and Australia, with approximately 6,500 employees
worldwide.
Media Contact
Madison
Gabor
madison.gabor@edelman.com
1 SCHICK, WILKINSON SWORD, BILLIE, EDGE, SKINTIMATE,
STAYFREE, CAREFREE, O.B., BANANA BOAT, HAWAIIAN TROPIC, BULLDOG,
JACK BLACK, CREMO and WET ONES and
associated word marks and logos are trademarks or registered
trademarks of Edgewell Personal Care LLC (or an Edgewell affiliate
company) in the United States and
other countries throughout the world. PLAYTEX is a registered
trademark in the United States and
other countries of Playtex Marketing Corporation and is used under
license.
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SOURCE Edgewell Personal Care