New femcare product, Clean Comfort, offers
an eco-friendlier choice without sacrificing comfort
SHELTON,
Conn., April 19, 2022 /PRNewswire/ -- Playtex, a
leading feminine care product brand, is offering a new tampon for
women seeking to make an eco-friendlier choice without sacrificing
comfort and performance. Playtex Clean Comfort is the only tampon
that features a plastic tip with an eco-friendly cardboard plunger.
When it comes to tampon use, 91% of women say that insertion
comfort is a top priority and important factor when choosing
menstrual products. Yet, many women are also interested in
menstrual products that have a lighter eco-footprint.
Playtex debuts Clean Comfort tampons,
offering an eco-friendlier choice without sacrificing
comfort.
Now, for those who prefer applicator tampons for their
reliability, comfort and convenience, Playtex Clean Comfort offers
a solution without compromise. It uses 40% less plastic*, is made
of 100% organic cotton and is free from chlorine, fragrances and
dyes along with Playtex's 360-degree leak protection technology.
Using this hybrid product will eliminate 140 plastic plungers, per
person on average** for the 34.1 million U.S. women who use tampons
annually.
Limiting plastic use is the most effective means of avoiding
waste and reducing the impact linked to plastic production. While
there has been a rise in the use of plant-based plastics within the
tampon industry, they do not change the end-of-life for single-use
plastic products which culminates in a landfill. Playtex Clean
Comfort is addressing the problem by reducing the amount of overall
plastic that is generated and eventually thrown away.
"Plastic applicators are the most used tampon type in the U.S.
due to their comfort and reliability, yet many women are seeking
eco-friendly alternatives that fit their more sustainable
lifestyle," said Anna Dietrich,
Playtex senior brand strategy manager. "Now, Playtex has eliminated
the need for compromise when it comes to tampons. Playtex Clean
Comfort offers an eco-friendly tampon choice that allows women to
easily make a meaningful difference by reducing single-use plastic
waste without compromising on comfort."
To further support the environment and help create real change,
Playtex Clean Comfort, a product that is committed to "period
protection with a positive impact™," has joined forces with the
Women's Earth
Alliance (WEA), a global nonprofit organization equipping women
leaders with the skills and tools they need to protect our
environment and strengthen communities from the inside out.
Playtex's support will empower more women to launch environmental
projects that create a healthy, safe and thriving world for
all.
Playtex Clean Comfort will be available nationwide in all major
grocery, drugstore and general merchandise retails stores and on
Amazon beginning this month. The product will be available in
30-count (MSRP: $7.49) and 16-count
(MSRP: $4.59) packs in Regular and
Super absorbencies.
For more information, please visit
www.playtexcleancomfort.com.
About Edgewell Personal Care
Edgewell (NYSE: EPC) is a
leading pure-play consumer products company with an attractive,
diversified portfolio of established brand names such as Schick®
and Wilkinson Sword® men's shaving products; Schick® and Billie®
women's shaving products; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black® and Cremo®
sun and skin care products; and Wet Ones® moist wipes. The company
has a broad global footprint and operates in more than 50 markets,
including the U.S., Canada,
Mexico, Germany, Japan, the U.K. and Australia, with approximately 6,500 employees
worldwide.
About Women's Earth Alliance
Women's Earth Alliance
(WEA), founded in 2006, is on a mission to protect our environment,
end the climate crisis, and ensure a just, thriving world by
empowering women's leadership. WEA provides leadership, strategy,
technical training, and funding for women leaders to scale their
climate and environmental justice initiatives while connecting them
to a global alliance of peers, mentors, and funders.
www.womensearthalliance.org
*vs. Playtex Sport Regular Absorbency
Tampons
**assuming 12.1 tampons used per cycle per person
and 12.2 tampons used per month per person
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SOURCE Edgewell Personal Care