Boyds Bears Joins Forces with the American Cancer Society in the Fight against Cancer
30 Agosto 2005 - 4:35PM
Business Wire
What started out as one state's vision has turned into a national
phenomenon for a great cause. The Boyds Collection Ltd. (NYSE: FOB)
is proud to announce today that the company has entered into an
agreement with the American Cancer Society to produce an exclusive,
limited-edition plush teddy bear for incorporation into the
American Cancer Society's 2006 Daffodil Days fundraiser. Daffodil
Days benefits the Society's ongoing fight against cancer. Daffodils
are considered to be not only a sign of spring, but also a bright
symbol of hope that cancer can and will be conquered. Since 1973,
American Cancer Society Divisions across the United States have
offered bunches of these cheerful, bright yellow blooms to raise
funds for cancer research, education, and programs for cancer
patients and their families. The idea of incorporating a
collector-quality Boyds Bear into Daffodil Days first came about in
2004 when the Society's Pennsylvania Division approached Boyds, a
Pennsylvania-based company, with the idea that offering one of the
plush animal and giftware company's world-famous and widely loved
bears would increase contributions for their "Bear and a Bunch"
promotion. Contributions for 2005 were five times more than those
received in 2004, with requests for the bears coming from all over
the country. "After seeing the huge positive impact that including
a Boyds Bear in the Pennsylvania program made, we knew this could
be the start of something huge," said Jan Murley, chief executive
officer of Boyds. "We are always pleased to put the quality,
popularity and power of the Boyds brand to work for a great cause
whenever we can. All of the folks at Boyds are very excited over
the prospect of helping in the fight against cancer in a big,
national way." "The American Cancer Society is pleased to
collaborate with Boyds Bears," said Thomas G. Burish, PhD, chair of
the American Cancer Society's national board of directors and
provost of Notre Dame University. "Through the Boyds exclusive,
limited-edition bear, this year named 'Flowers R. Hope,' the
American Cancer Society's Bear and a Bunch promotion will help us
continue to raise the level of awareness about the importance of
colorectal cancer screening tests in communities nationwide."
Boyds' exclusive, 2006 limited-edition bear is a 12-inch tall,
oatmeal-colored plush bean-filled bear with green eyes featuring a
specially-designed yellow, green, and red plaid neck ribbon and
daffodil. It also includes American Cancer Society embroidery on
each of its footpads. The Bear and a Bunch package will be
available during traditional Daffodil Days campaigns in March to
coincide with the first day of spring. Pre-orders for the Bear and
a Bunch will be taken in January and February. Contributions made
toward the Bear and a Bunch package will support the American
Cancer Society's community programs and services. To date, eight of
the 14 divisions of the American Cancer Society have agreed to
participate in the fundraiser. All Boyds Retailers in participating
American Cancer Society regions will be given the chance to serve
as Daffodil Days volunteers. The many organizations, businesses,
and individuals serving as Daffodil Days volunteers throughout the
United States serve as contact points for requests for daffodils
and the Bear and a Bunch package. Boyds is pleased to be able to
lend a hand to a worthy cause like Daffodil Days. A proud supporter
of the American Cancer Society on the local, regional, and national
levels, Boyds looks forward to collaborating with the American
Cancer Society in helping to fund the fight against cancer,
something that affects us all, for many years to come. About Boyds
The Boyds Collection Ltd. is a domestic designer, importer, and
distributor of branded plush and giftware products. The company
sells its products through a large and diverse network comprised of
independent gift and collectibles retailers, department stores,
select catalogue retailers and other electronic and retail
channels. The company launched its first retail operation, Boyds
Bear Country, a Unique Entertainment and Retail Experience in
Gettysburg, Pennsylvania, in 2002 and has recently expanded with a
second location in Pigeon Forge, Tennessee. Founded in 1979, Boyds
has successfully developed a strong niche and brand identity
because of its affordably priced, "Folksy with Attitude" products.
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