HMX Martmarx Corp.

SEMINOLE, Fla., Oct. 16 /PRNewswire-FirstCall/ -- Superior Uniform Group (AMEX:SGC) announces an exclusive alliance with International Women's Apparel Inc., a subsidiary of Hartmarx Corporation (NYSE:HMX) to market and sell select branded clothing and accessories manufactured and marketed by the Hartmarx family of companies. Superior will work with Hartmarx to sell the brands including, but not limited to, Palm Beach, Hart Schaffner Marx, Austin Reed, Perry Ellis, Tommy Hilfiger, Nicklaus, Hawksley and Wight, and Pusser's of the West Indies to the hospitality and lodging markets that are currently being served by Superior. "We decided to ally with Superior due to their outstanding reputation for providing quality garments and service to the hospitality and lodging markets," says Tom Hall, President of International Women's Apparel of Hartmarx. International Women's Apparel's strategic partnership with Superior brings luxury trendsetting apparel to Superior's customers including contemporary and sophisticated women's-wear as well as branded high profile men's tailored clothing, dress accessories and sportswear. "We are excited about the opportunity that this alliance brings to both companies," commented Michael Benstock, CEO of Superior. "The combination of our product line augmented by the Hartmarx products will bring to our markets what has long been demanded. Our intent is to make the Hartmarx products available to a select group of customers by invitation only. This partnership will enhance an already outstanding world-class experience for Superior's customers. We look forward to a long and beneficial association with International Women's Apparel and Hartmarx." Superior Uniform Group(R), through its Signature marketing brands - Fashion Seal(R), Fashion Seal Healthcare(TM), Martin's(R), Worklon(R), UniVogue(TM) and Sope Creek(R) - manufactures and sells a wide range of uniforms, image apparel and accessories. Superior specializes in managing comprehensive uniform programs, and is dedicated to servicing the Healthcare, Hospitality, Restaurant/Food Services, Retail Employee I.D., Governmental/Public Safety, Entertainment, Commercial, Cleanroom and Resortwear markets. For more information, please visit http://www.superioruniformgroup.com/ . International Women's Apparel, Inc., a wholly-owned subsidiary of Hartmarx designs and markets women's career apparel, sportswear and accessories to department and specialty stores under owned and licensed brand names and directly to consumers through catalogs and e-commerce websites. International Women's Apparel's owned and licensed brands include Austin Reed, Hawksley & Wight, Alex, Aura, Eye, Semplice, and Starington. Hartmarx Corporation produces and markets business, casual and golf apparel under its own brands, including Hart Schaffner Marx, Hickey-Freeman, Palm Beach, Coppley, Cambridge, Keithmoor, Monarchy, Manchester Escapes, Society Brand, Racquet Club, Naturalife, Pusser's of the West Indies, Royal, Brannoch, Sansabelt, Exclusively Misook, Barrie Pace, Christopher Blue, Pine IV, Worn, One Girl Who . . ., Zooey by alice heller and b.chyll. In addition, the Company has certain exclusive rights under licensing agreements to market selected products under a number of premier brands such as Austin Reed, Tommy Hilfiger, Burberry men's tailored clothing, Ted Baker, Bobby Jones, Jack Nicklaus, Claiborne, DKNY Donna Karan New York, Pierre Cardin, Perry Ellis, Lyle & Scott, Golden Bear and Jag. The company's broad range of distribution channels includes fine specialty and leading department stores, value-oriented retailers and direct mail catalogs. The comments set forth above contain forward-looking statements made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements can be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "estimate," "expect," "intend," "may," "should" or "will" or the negatives thereof or other comparable terminology. Forward-looking statements are not guarantees as actual results could differ materially from those expressed or implied in such forward-looking statements. The statements could be significantly impacted by various risk factors and the reader is directed to the company's periodic filings with the Securities and Exchange Commission for additional factors that may impact the company's results of operations and financial condition. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. DATASOURCE: Superior Uniform Group CONTACT: Ron Klepner of Superior Uniform Group, +1-727-803-7164 Web site: http://www.superioruniformgroup.com/

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