BEIJING, July 23, 2021 /PRNewswire/ -- Kuke Music Holding
Limited (NYSE: KUKE) ("Kuke" or the "Company"), a leading classical
music content provider and AI-driven music education company in
China, today announced a strategic
cooperation agreement with People's Music Publishing House
("People's Music"). The two parties will work together to establish
the People's Music & Naxos Global Platinum Record Program of
China, and the Global Resource
Co-construction Plan for the National Aesthetic Education Research
Music Encyclopedia Interdisciplinary Curriculum. Meanwhile, both
parties will explore various cooperation opportunities utilizing
the music licensing resources of both parties.
Kuke is a leading classical music content provider and
technology-driven music education company in China, focused on classical music licensing,
subscription and smart educational content and system development.
Kuke has licensing rights from more than 900 top-tier record
companies in the world, including Naxos. It has also independently
developed the KUKEY smart piano, various digital music educational
content, and associated SaaS education and management systems.
People's Music, an authoritative music publishing house in
China with a leading market share,
focuses on music creation, music education and professional music
content publishing in China.
YiShan Zhao, Deputy Editor of
People's Music, commented, "Our cooperation will cultivate
excellent domestic musicians, connect music production with
publishing, help Chinese music go international, bolster the smart
music education ecosystem, and strengthen the tie between music
publishing and the Internet."
He Yu, CEO of Kuke, commented, "We are committed to promoting
and perfecting music education in China. We have high expectations for
China's huge classical music
market, and are excited to help professional classical music
artists in China to better
communicate with the world."
Joint launch of People's Music & Naxos Global
Platinum Record Program of China
Based on the notion of "projecting Chinese voices and telling
Chinese stories," People's Music and Kuke have established the
"People's Music & Naxos Global Platinum Records Program of
China," which is the first
cooperative program in China
between the two parties. The program selects and curates
orchestral, chamber, vocal, and national orchestral music from
young and middle-aged Chinese composers around the world to provide
them with a broader platform to share their music via the record
album format.
The two parties will jointly establish the Platinum Record
Program, with People's Music acting as the primary administrative
body and leveraging Kuke's overseas connections, to establish a new
standard for the recording industry, make outstanding Chinese
musical works known overseas and spread Chinese music culture
globally. The program will also offer various related competitions,
performances and other relevant activities.
The understanding of Chinese
classical music in the global community is currently insufficient.
Allowing Chinese local music to spread overseas in this formal
manner promotes Chinese culture while protecting the copyright of
musical content.
Interdisciplinary musical courses that promote wholesome
education
A major bottleneck for the development of China's music industry is the lack of
fundamental musical literacy. Aesthetic education has become a key
area of development for quality education in schools. According to
regulatory authorities, schools at all levels and types are
required to provide a comprehensive range of aesthetic education
courses covering music and fine arts.
Kuke and People's Music will utilize their combined advantages
to establish a high-quality editorial team to launch
interdisciplinary courses that enhance musical literacy. By
strengthening aesthetic education for adolescents, the courses will
foster independent thinking and creativity, while helping students
boost their cultural literacy.
Towards the goal of building a comprehensive music education
ecosystem, Kuke will utilize its KUKEY system to cooperate with
People's Music to develop a series piano courses with full access
to various music education content, including content from the
Naxos Group content library, and establish a fundamental musical
knowledge education and assessment system. Both parties are
committed to sharing their complementary advantages in sheet music,
audio and video content resources to achieve an organic combination
of traditional books and audio-visual resources.
In addition to the cooperation in musical score resources built
in smart pianos, Kuke Music and
People's Music will also jointly establish smart music education
laboratories and music education training platforms and to
facilitate the building of mainstream music communities for the
promotion and sharing of music resources.
He Yu, founder and chairman of Kuke
Music, commented, "Our hope is that, through this
cooperation with People's Music, we can cross borders to combine
eastern and western classical music and help benefit both beginners
and professional musicians. Kuke is committed to building a
multi-faceted music ecosystem, promoting the further development of
classical music and enhancing the quality of music education in
China.
About Kuke Music Holding Limited
Kuke is a leading comprehensive music education group in
China, encompassing the entire
value chain from content provision to education services. The
foundation of Kuke's extensive classical music content library is
its access to more than 900 top-tier record companies, including
Naxos, the leading classical music content provider in the world.
Leveraging its market leadership in copyrighted classical music
content in China, Kuke provides highly scalable classical music
licensing and subscription services to over 700 universities,
libraries and online music platforms. In addition, it has hosted
BMF, the most renowned music festival in China, for 23 consecutive
years. At the same time, Kuke provides consumers with premium music
content and music literacy education through its apps, Kuke Music
and BMF Club. Through KUKEY, the Company's proprietary AI-driven
music education system, Kuke aims to democratize music education
via technological innovation, bring fascinating music content and
professional music techniques to more students, and continuously
improve the efficiency and penetration of music learning. By
integrating music content and education, Kuke is committed to
building a unique smart music education ecosystem and providing
students with full life-cycle music programs.
About Naxos
Founded in 1987 by Klaus Heymann,
Naxos Records is the world's leading classical music label as
measured by the number of new recordings it releases and the depth
and breadth of its catalogue. Under the stewardship of Klaus Heymann, Naxos has transformed from a
budget label focusing on standard repertoire into a global music
group comprising a raft of downloading and streaming platforms, an
extensive catalogue of multimedia products, a vast international
logistics network, a recording engineering arm, a publications
division, and a licensing department.
Investor Relations Contact
Kuke Music Holding Limited
Email: kuke@icrinc.com
ir@kuke.com
Phone: +1 (212) 321-0602
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SOURCE Kuke Music Holding Limited