Companies Initially Targeting 200,000 Schools Across
China
BEIJING, Jan. 30,
2023 /PRNewswire/ -- Kuke Music Holding Limited
("Kuke" or the "Company") (NYSE: KUKE), a leading classical music
service platform in China with
approximately 3 million audio and video music tracks, announced the
launch of an advanced digital music teaching system in
collaboration with People's Music Publishing House. The highly
innovative Music Museum is a comprehensive digital music teaching
system, including licensed Chinese music and classical music
learning content. The product will be sold through offline channels
starting in March 2023 and initially
targeting 200,000 schools in China.
People's Music Publishing House is one of the China's largest and most influential
professional music publishing companies with a leadership of the
share of the Chinese music textbook market (approximately 80%
market share in the middle school and 60% in the primary school).
Kuke Music is the only comprehensive
music group in China focusing on
classical music licensing, subscription and learning services.
Music Museum's main interface includes six dedicated modules:
classroom teaching, music knowledge, teaching material, music test,
knowledge expansion and masterclass. The new teaching program
integrates digital versions of textbooks for middle and primary
school, as well as thousands of extended music knowledge aides,
more than 3,000 progressive curriculum tests, licensed audio and
video materials, and many other features and functionality. The two
companies jointly developed the exciting new, easy to use Music
Museum system for middle and primary school music teaching.
Mr. He Yu, Chief Executive Officer of Kuke Music Holding
Limited, commented, "We are excited to be launching a powerful
platform to help teach music to the next generations. On the one
hand, as the pioneer of acquiring classical music copyrights
worldwide, our core assets are quite exclusive in China and we are also proud to empower the
music teaching capabilities for schools across China by licensing out our copyrighted
classical music content. On the other hand, by developing an
effective, digital platform we will help teachers to teach students
in the digital arena they are most comfortable. We expect this to
help students learn more and faster, while also encouraging more
youth to take up the arts by removing frustrations associated with
paper-based teaching materials and non-copyrighted music contents.
The world is moving faster than it has ever before with everyone
glued to mobile devices and short form video. By adopting exciting
copyrighted music content and new technological advances into our
robust Music Museum program, we believe we are well on the way
toward setting a new standard of excellence in music teaching in
the classroom."
About Kuke Music Holding Limited (NYSE: KUKE)
Kuke is a leading classical music service platform in
China encompassing the entire
value chain from content provision to music learning services, with
approximately 3 million audio and video music tracks. By
collaborating with its strategic global business partner Naxos, the
largest independent classical music content provider in the world,
the foundation of Kuke's extensive classical music content library
is its unparalleled access to more than 900 top-tier labels and
record companies. Leveraging its market leadership in international
copyrighted classical music content, Kuke provides highly scalable
classical music licensing services to various online music
platforms, and classical music subscription services to over 800
universities, libraries and other institutions across China. In
addition, it has hosted Beijing Music Festival ("BMF"), the most
renowned music festival in China, for 24 consecutive years. Through
KUKEY, the Company's proprietary smart music learning solutions,
Kuke aims to democratize music learning via technological
innovation, bring fascinating music content and professional music
techniques to more students, and continuously improve the
efficiency and penetration of music learning in China. For more
information about Kuke, please visit https://ir.kuke.com/
Forward-looking Statements
This announcement contains forward looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "aims," "future," "intends,"
"plans," "believes," "estimates," "confident," "potential,"
"continue" or other similar expressions. Statements that are not
historical facts, including but not limited to statements about
Kuke's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including those in Kuke's registration statement filed
with the Securities and Exchange Commission. Further information
regarding these and other risks is included in Kuke's filings with
the SEC. All information provided in this press release is as of
the date of this press release, and Kuke undertakes no obligation
to update any forward-looking statement, except as required under
applicable law.
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SOURCE Kuke Music Holding Limited