SEOUL, South
Korea, April 6,
2022 /PRNewswire/ -- LG Display, the world's leading
innovator of display technologies, announced today that
Lee Hyeon-woo, Senior Vice President
and Head of Life Display Business Group at LG Display, gave a
keynote speech under the theme of 'OLED, The Evolutionary
Experience' at the 2022 OLED KOREA Conference held in Korea on
April 7th.
The keynote speech addressed an array of opportunities for
displays in the new normal era, the technological innovation of the
company's OLED.EX technology, as well as the current status of new
OLED businesses including gaming, transparent, and portable
applications.
LG Display studied consumer demand for high-definition TVs and
IT devices and concluded that the importance of displays is
increasing for online, non-face-to-face activities reaching new
heights since the onset of the COVID-19 pandemic.
With these changes, the number of OLED TV manufacturers rose to
20 last year, expanding brand diversity and confirming OLED's role
in driving demand for premium displays, as OLED TV panels now come
in various sizes from 42 inches to 97 inches.
Accordingly, LG Display introduced the next-generation OLED.EX
TV panel that applies deuterium and personalized algorithms to its
groundbreaking organic light-emitting diode pixels to increase
brightness by 30%. The company's personalized algorithms learn
individual viewing patterns based on machine learning technology,
predicting the usage level of up to 33 million organic
light-emitting diode pixels based on 8K OLED displays to help maintain optimal
brightness and performance.
"After analyzing color distribution for the TV and OTT content
consumers typically watch, we found that 70% of images featured
high-brightness areas adjacent to white and rarely displayed only
primary colors," the Senior VP explained. "That's why
improving near-white image quality is the most effective way of
enhancing color accuracy. And by improving the brightness of
OLED.EX based on LG Display's OLED technology, we're able to
achieve a Natural Reality that expresses the truest, most natural
colors on screen."
"In the case of High Dynamic Range (HDR), one of the main
elements that determine image quality, OLED can accurately express
the brightness required by HDR content by producing true images
with infinite contrast ratio. In addition, our HDR implementation
performance has been further improved by boosting brightness
through EX technology," he also highlighted.
Along with its enhanced brightness, LG Display's OLED.EX is
eye-friendly due to the minimization of blue light emissions and
eco-friendly since it doesn't require a backlight
unit.
Moreover, in his speech, the company's new business areas
are also highlighted to reflect changes in consumer lifestyles.
After determining that demand for personalized displays is
increasing due to increased indoor and online activities since the
outbreak of COVID-19, Lee said that Gaming, Transparent, and
Portable OLEDs are being promoted as new business areas based on
OLED.EX technology.
LG Display's Gaming OLEDs provide maximum immersion to users
with their uniquely excellent image quality and fast response
speed. The company is set to mass-produce 48-inch and 42-inch OLED
panels optimized for gaming this year to target the global market
in earnest.
The Transparent OLED market is also expanding based on its use
in various industries such as the signage, mobility, architecture,
and home interior sectors. Transparent OLEDs deliver information
effectively to consumers while opening up space and improving the
aesthetics of interior design. LG Display plans to increase this
technology's value by developing additional sizes and improving
transparency in the future.
The Portable OLED refers to a personal display, which can be
used for light and thin screens and be applied to various
lifestyles beyond the boundaries of space by providing excellent
image quality and perfect portability for eye comfort.
"We are preparing various solutions to create new and unique
experiences for consumers. We aim to provide richer user
experiences that cater to different changing lifestyles,"
Lee Hyeon-woo said.
The 2022 OLED KOREA Conference, organized by market research
agency Ubi Research, gathers top experts and leaders from all walks
of life to present and discuss the current status and future
strategies of the OLED industry.
About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world's
leading innovator of display technologies, including thin-film
transistor liquid crystal and OLED displays. The company
manufactures display panels in a broad range of sizes and
specifications primarily for use in TVs, notebook computers,
desktop monitors, and various other applications, including tablets
and mobile devices. LG Display currently operates manufacturing
facilities in Korea and China, and
back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 63,360
employees operating worldwide. For more news and information about
LG Display, please visit www.lgdisplay.com.
Media Contact:
Jean Lee, Team Leader, Global
Communications
Tel: +822-3777-1689
Email: jean.lee@lgdisplay.com
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SOURCE LG Display