Michael Kors First to Debut Shopping Muse, the AI-Powered Shopping Assistant From Dynamic Yield by Mastercard
10 Junio 2024 - 8:01AM
Business Wire
Michael Kors customers can use Shopping Muse to
find the right outfit and accessories for any occasion
Michael Kors and Mastercard are ushering in the future of
fashion with the iconic retailer’s adoption of Shopping Muse, the
next-generation retail assistant from Dynamic Yield, a Mastercard
company. Michael Kors is the first retailer to make Shopping Muse
and its advanced generative AI capabilities available to consumers
through an integration on its website in the U.S.
With summer adventures and wedding season on the horizon,
Michael Kors’ Shopping Muse integration comes at just the right
time. Shopping Muse recreates the in-store experience by
translating consumers’ colloquial language into tailored product
recommendations, meaning fashionable consumers can quickly find the
perfect look that matches their inquiry as well as their
demonstrated behavior and preferences. This type of personalized
approach can boost shopper satisfaction and increase revenue; in
initial tests, Shopping Muse generated around a 15-20% higher
conversion rate than traditional search queries.
Dynamic Yield CEO Ori Bauer adds, “As a trailblazer in
ready-to-wear fashion, Michael Kors is a perfect example of how to
put our ready-to-use technology to use. Shopping Muse is helping
translate the signature Michael Kors service to the digital world,
delivering a satisfying shopping experience as singular and
impactful as the brand’s aesthetic.”
Following its launch in late 2023, early access to Shopping Muse
was extended to fashion retailers, including Michael Kors. Shopping
Muse is now also available to furniture retailers, soon making the
shopping experience smarter and more seamless for an expanding
range of customers. Mastercard embeds best-in-class privacy
safeguards into all of its products and services, adhering to a
robust Privacy by Design framework while applying effective and
responsible AI principles and standards. This commitment ensures
that Shopping Muse enhances the shopping experience with the
highest level of privacy and security for consumers.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of
luxury accessories and ready-to-wear. His namesake company,
established in 1981, currently produces a range of products under
Michael Kors Collection, MICHAEL Michael Kors and Michael Kors
Mens, including accessories, ready-to-wear, footwear, watches, and
a full line of fragrance products. Michael Kors stores are operated
in the most prestigious cities in the world. In addition, Michael
Kors operates digital flagships across North America, Europe and
Asia, offering customers a seamless omni-channel experience.
About Mastercard (NYSE: MA) www.mastercard.com
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. With connections across more than
210 countries and territories, we are building a sustainable world
that unlocks priceless possibilities for all.
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version on businesswire.com: https://www.businesswire.com/news/home/20240610395948/en/
Media Contacts Mona
Swanson, Michael Kors 212-201-8278 |
Mona.Swanson@MichaelKors.com Courtney Meola, Mastercard
914-306-4428 | courtney.meola@mastercard.com
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