TOPEKA, Kan., July 25, 2012 /PRNewswire/ -- Gearing up for one
of the biggest shoe-shopping season of the year as kids head back
to school across the U.S., Payless ShoeSource, the nation's number
one children's shoe retailer, is initiating an even more
comprehensive Happiness Guarantee for the back-to-school timeframe
aimed at affordability, convenience and hassle-free shoe
shopping.
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"Our goal is to make shoppers happy and keep them coming back
and our Happiness Guarantee is very robust for the back-to-school
season, which officially starts in our stores July 31," said
LuAnn Via, CEO of Payless
ShoeSource.
"Our Payless Happiness Guarantee includes everything from
great shoes starting at just $10
covering a range of styles for just about every wearing occasion
from uniform shoes and dance shoes to athletics and cleats and
more, to our in-stock guarantee on best-selling essentials,
no-questions-asked return policy and our programs aimed at ensuring
the right fit for children including our leading foot measuring
service and hard-to-find sizes including half sizes, wide widths
and extended children's sizing."
Payless Measures Up
Kids' can outgrow their shoes about every three
months, according to experts, and, of course, parents want their
children's shoes to fit properly. That's why Payless offers
its foot measuring service, where store associates are specially
trained to size children's feet using a Brannock® device
for the most accurate, healthy fit. As well, Payless also
offers hard-to-find sizes including wide widths, half sizes and
extended children's sizing.
Payless' extended children's sizing program was created in
direct response to customers who gave feedback that they buy shoes
for children whose feet are adult-sized, but the fashion, styling
and pricing of adult shoes makes it challenging to find the right
styles for these kids. This back-to-school season,
Payless is offering a strong assortment of nearly 50 boys, girls
and athletic styles in sizing beyond the traditional youth size 5
offered by most other retailers, up to youth size 6 (equivalent to
women's size 8 and men's size 6). Also featured for the season are
a range of styles in wide widths and -- always available -- half
sizes, which many value retailers don't carry.
Top Brands, Popular Styles, Affordable Prices
Payless is the shoe headquarters for all seasons, but
particularly at the back-to-school timeframe. Why? Because
the company offers shoes for every need -- school uniform, dance,
special occasion, casuals, athletics, skate, cleats, even
slip-resistant footwear for the teen working the after-school
restaurant job.
Top trends in the back-to-school line up include classic
Mary Janes starting at just
$10 a pair in the
Smartfit® line for younger kids and runners and
athletics for boys and girls for just $20 from the popular Champion® brand
-- perfect for all-day wearing or physical education class.
For older students heading back to class, Airwalk®
canvas skate styles are as low as $23
and feature hot plaid upper treatments perfect for the fall
season. The Payless on-trend Brash(TM) collection includes
T-strap and cobalt blue wedges, fringe detailed booties and western
style boots and the American Eagle by Payless(TM) brand offers a
wide range of ballet flats starting as low as $15 featuring animal prints and bow detailing
delivering style and comfort for the long school days ahead.
The Dexter® brand includes the all-important boat shoe
styles for girls with plaid, striped and sequined options at
$28.
The back-to-school line would not be complete without a strong
uniform shoe collection with more than 20 uniform shoe styles in
classic black, white and navy featuring lace up and slip-on oxfords
for boys, Mary Janes for girls and
unisex athletic styles with a range of upper materials to match a
variety of climates. The line is rounded out with dance shoes
for $20 and sport cleats for just
$15.
In-Stock Guarantee
Payless is deep on inventory for about 12 kids', women's
and men's basic essential styles important for back-to-school and
promises to be in-stock on these 12 styles in all its stores
nationwide. If the required shoe size is not available in the
store, the store associates will find the style in the right size
at a nearby store where the shopper can go to buy it, or special
order the shoes to be shipped to the store -- both options at a 40%
discount off the purchase of the pair.
No-Questions-Asked Return Policy
Payless also has one of the best return policies in the
retail industry and will return items for any reason. For
shoppers that have a receipt, Payless will gladly exchange the item
for another of equal value or refund the purchase price. For
those without a receipt, a store credit is given.
Get Shoes, Get School Supplies, Get Back to School
OfficeMax® and Payless ShoeSource are teaming up
to provide additional value to customers for the important gear
needed for heading back to school -- shoes and school
supplies! At OfficeMax stores nationwide, customers
will receive a register receipt coupon for $10 off a total purchase of $25 or more at Payless stores across the U.S.
(excluding Shopko® locations) and at Payless.com. The
register receipt coupons will be generated July 8 through July 31, 2012 and again from
Aug. 17 through Sept. 1, 2012, and
redeemable at Payless through Aug. 19
and Sept. 3 respectively1.
From July 22 through Sept.
1, Payless register receipts will include a $10 off a total purchase of $40 or more offer available at OfficeMax stores
across the country and be valid through Sept. 152.
( 1See register receipt coupons for terms
and conditions. The promotion runs in Puerto Rico from July 5
through July 31, 2012. 2See register
receipt coupons for terms and conditions. The promotion runs in
Puerto Rico from July 8 through August 11, 2012). This coupon
offer is not redeemable in conjunction with other offers.
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., (NYSE:
PSS) is the largest specialty family footwear retailer in the
Western Hemisphere and is dedicated to providing incredible value
pricing for trend-right styles of footwear and accessories for the
entire family to enjoy. As of the end of first quarter 2012,
Payless operated 4,140 stores throughout the Americas and an online
store (www.Payless.com) and also has approximately 160 franchised
stores located primarily in Asia,
Eastern Europe and the
Middle East.
Brannock Device is a registered trademark of Brannock Device
Co., Inc.
SOURCE Payless ShoeSource