RLH Corporation Launches GuestHouse Extended Stay
13 Octubre 2020 - 1:00PM
RLH Corporation (NYSE:RLH) (“RLHC” or “the Company”) has
relaunched GuestHouse International as GuestHouse Extended Stay,
targeting its efforts to meet the demand for longer-term stays with
an upper-economy offering ideally suited for conversions. The
concept will feature streamlined housekeeping services,
community-centric guest amenities, and right-sized brand standards
designed to maximize owner return on investment.
“Despite the extraordinary drop in travel demand our industry is
experiencing due to the pandemic, one hotel segment continues to
perform significantly better under pressure, and that is extended
stay,” said John Russell, CEO of RLH Corporation. Given the
statistics, along with the need for extended stay hotels from
groups such as construction crews, essential workers, corporate
training candidates and families with long-term medical treatments,
Russell said, “we had a major opportunity to transform our
GuestHouse brand into an upper-economy extended stay model set up
for future success due to the resilient nature of the segment.”
Featuring low flat fees that let owners keep more of what they
earn, GuestHouse Extended Stay incorporates an owner-first mindset
with flexible property improvement plans and brand requirements.
GuestHouse Extended Stay properties will include a minimum of 10%
of rooms with full kitchenettes with the remaining guestrooms
having modified mini kitchenettes, making conversions from
non-extended stay or suites concepts achievable for nearly all
properties. Through modular guestroom upgrade options created by
RLHC and attractive vendor pricing, owners will face minimum
downtime and conversion costs.
The brand’s impactful and cost-effective room packages feature a
crisp, contemporary feel suitable for any environment, blackout
modern window treatments, refreshed art packages, a dining table
that can be used for working and eating, and one soft seating
element for extra comfort during long stays. Each GuestHouse
Extended Stay will feature an in-lobby marketplace with fresh
snacks and beverages and a food delivery partnership through a
major meal delivery service. “Comforts of Home” amenities will be
available, including optional complimentary bikes, board games, and
blenders for guest use. All GuestHouse Extended Stay properties
will offer laundry facilities at no charge to guests and will
encourage guests to keep their routine with an onsite gym or
complimentary passes to a local gym.
Not only is the demand for extended stay hotels high with
travelers, but demand is also high for hotel owners and developers.
With six new build opportunities and 15 conversion prospects in the
pipeline in areas such as southeast Texas, Arizona, Florida, and
Washington state, the Company is enthusiastic about the numerous
opportunities on the horizon. “We want to give hotels owners an
opportunity to step out and differentiate themselves within their
markets and be successful with an innovative, adaptable, and
conversion-friendly extended stay model,” said Harry Sladich, EVP
of Lodging Development & Franchise Operations. The Company
plans to identify communities where the extended stay product is
underrepresented, particularly within major metropolitan areas, and
welcomes interest from all owners looking for an alternative to
garner not only an increased market share, but higher RevPAR.
To learn more about franchising with RLH Corporation,
visit franchise.rlhco.com. We don’t wait for the future.
We create it.
About RLH Corporation RLH
Corporation is an innovative hotel company focused on the
franchising of 8 brands – Hotel RL, Red Lion Hotels, Red Lion Inn
& Suites, Signature Inn, GuestHouse, Americas Best Value Inn,
Canadas Best Value Inn and Knights Inn. The Company maximizes
return on invested capital for hotel owners across North America
through relevant brands, industry-leading technology, and
forward-thinking services. For more information, please visit the
company’s website at www.rlhco.com.
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Media Contact:FINN
Partners212-561-6454rlhcorp@finnpartners.com
Investor Relations Contact:
Evelyn Infurna Investor Relations
203-682-8265 investorrelations@rlhco.com
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