Symbol Technologies Honored With ITSMA Marketing Excellence Award
21 Noviembre 2006 - 7:30AM
PR Newswire (US)
Symbol Recognized for Simplifying Services with Comprehensive
Coverage Offering HOLTSVILLE, N.Y., Nov. 21 /PRNewswire-FirstCall/
-- Symbol Technologies, Inc. (NYSE:SBL), The Enterprise Mobility
Company(TM), today announced the Company received a gold Marketing
Excellence Award for "Sharpening Competitive Differentiation" from
the Information Technology Services Marketing Association (ITSMA),
a membership organization that helps companies market and sell
technology services and solutions. (Photo:
http://www.newscom.com/cgi-bin/prnh/20041029/SYMBOLOGO ) Symbol
received the Marketing Excellence Award for its strategic approach
to simplify services and the launch of "Service from the Start"
with comprehensive coverage -- a service agreement that includes a
three-day turn- around for products sent to Symbol repair centers.
Symbol's comprehensive coverage simplifies the repair process for
mobile computers by covering all repairs, including displays,
keypads, plastics and internal components, thus significantly
reducing costs and delays for customers. "Developing the right
services and value is the key to leveraging services as a
competitive differentiator," said Art O'Donnell, senior vice
president of Symbol's Global Services Division and Chief Quality
Officer. "By creating services that are easy to buy and sell, with
a no questions asked comprehensive approach that provides a clear,
undeniable compelling value proposition, Symbol Services has
differentiated itself in the marketplace." "Symbol has done a great
job at simplifying its portfolio of services and, at the same time,
making its service offerings more valuable to its customers," said
Dave Munn, president and CEO of ITSMA. "The initiative has
delivered real business value to both the company and its
customers, and we are extremely pleased to honor Symbol with a 2006
Marketing Excellence Award." Symbol Global Services is an integral
part of an enterprise mobility strategy to make every element of
the solution work together to achieve customers' business goals. To
learn more about Symbol Global Services, visit
http://www.symbol.com/services. About the ITMSA Marketing
Excellence Awards Launched in 1998, ITSMA's Marketing Excellence
Awards focus exclusively on the largest segment of the technology
business: technology services and solutions. The awards program is
based on a comprehensive and strategic approach to marketing,
recognizing that business success today requires marketers to move
beyond the traditional realm of communications into such areas as
developing new solutions, increasing sales effectiveness, and
managing the customer experience. The program looks beyond flash
and glitz to emphasize excellence in the three most critical
aspects of success: innovation, execution, and business results.
About ITSMA ITSMA specializes in helping companies market and sell
services and solutions. As a membership organization, we work with
the world's leading technology and professional services firms to
generate new business, strengthen customer loyalty, and increase
brand differentiation. Through research, consulting, training, and
community we provide the insight companies need to improve
marketing impact, sales performance, and business results. ITSMA is
based in Lexington, Massachusetts, and has offices in the United
States, the United Kingdom, and Japan. Learn more at
http://www.itsma.com/. About Symbol Technologies Symbol
Technologies, Inc., The Enterprise Mobility Company(TM), is a
recognized worldwide leader in enterprise mobility, delivering
products and solutions that capture, move and manage information in
real time to and from the point of business activity. Symbol
enterprise mobility solutions integrate advanced data capture
products, radio frequency identification technology, mobile
computing platforms, wireless infrastructure, mobility software and
world-class services programs. Symbol enterprise mobility products
and solutions are proven to increase workforce productivity, reduce
operating costs, drive operational efficiencies and realize
competitive advantages for the world's leading companies. More
information is available at http://www.symbol.com/. For Symbol
Technologies: For media information: Ed Tan Greg Wood Symbol
Technologies, Inc. A&R Edelman for Symbol Technologies
408.528.2996 650.762.2838 For financial information: For industry
analyst information: Lori Chaitman / Nancy Coco Shirley Schroedl
Symbol Technologies, Inc. Symbol Technologies, Inc. 631.738.5050
631.738.4823
http://www.newscom.com/cgi-bin/prnh/20041029/SYMBOLOGODATASOURCE:
Symbol Technologies, Inc. CONTACT: Media: Ed Tan, Symbol
Technologies, Inc., +1-408-528-2996, ; or Greg Wood, A&R
Edelman for Symbol Technologies, +1-650- 762-2838, ; or Financial
information: Lori Chaitman Web site: http://www.symbol.com/
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