Sweetgreen and Naomi Osaka Tap Devin Booker as the Newest Ambassador for Future of Healthy Food
02 Mayo 2022 - 6:00AM
Business Wire
Today, sweetgreen (NYSE: SG), the mission-driven restaurant
brand serving healthy food at scale, announces Phoenix Suns
shooting guard Devin Booker as their latest partner in inspiring a
healthier future. Together, sweetgreen, Booker, and Osaka are
changing the way brands and athletes speak to future generations
about the importance of what they eat.
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sweetgreen and Naomi Osaka Tap Devin
Booker as the Newest Ambassador for Future of Healthy Food (Photo:
Business Wire)
“We introduced a powerful shift in the food industry with Naomi
last year and we brainstormed together about who else to bring on
this journey. We wanted an athlete that spoke to the importance of
healthy living and Devin was a natural fit," said Chief Brand
Officer Nathaniel Ru.
To launch, sweetgreen introduces “Create Your Own,” a new
campaign that highlights the most ordered item on their menu: the
custom bowl. Over 65% of digital orders are customized with at
least one modification, and with over 40 fresh ingredients, there
are millions of unique combinations that ensure customers can order
what they want without sacrificing dietary preference or taste.
Sweetgreen’s digital experience is designed to make it easy to
create your own.
“As an athlete, I’m always aware of what I’m putting into my
body,” says Booker. “I know what ingredients make me feel my best,
so when I order my go-to bowl at sweetgreen, I am confident that
every ingredient is going to help fuel my day, on and off the
court.”
Booker joins Osaka, who partnered with sweetgreen last year as
their first national athlete ambassador. “I started working with
sweetgreen because I connected with their mission and was already a
regular customer,” said the four-time Grand Slam singles champion,
philanthropist, and advocate. “Joining forces with a brand that is
creating a positive change in the world is really important to me.
Tapping Devin and bringing him into the mix makes it even
better.”
Osaka and Booker worked with sweetgreen’s culinary team to
perfect their go-to custom orders, which will debut nationwide on
Monday, May 2nd through Sunday, June 5th. Their bowls will be
available to purchase in all sweetgreen locations and through the
brand’s website and exclusively on the sweetgreen app for delivery
and pick-up.
For the national campaign sweetgreen partnered with @Owen.han, a
notable TikTok creator, to direct the films and is complete with a
series of experiences built for social, YouTube, OOH, OTT, Mobile,
Audio, Search and Direct Partners.
About sweetgreen: Sweetgreen (NYSE: SG) passionately
believes that real food should be convenient and accessible to
everyone. Every day, across its 150+ restaurants, their team
members create plant-forward seasonal, and earth-friendly meals
from fresh ingredients and produce that prioritizes organic,
regenerative, and local sourcing. Sweetgreen strongly believes in
harnessing the power of technology to enhance the customer
experience to meet their customers where they are. Sweetgreen’s
strong food ethos and investment in local communities have enabled
them to grow into a national brand with a mission to build
healthier communities by connecting people to real food. To learn
more about sweetgreen and its menu, visit www.sweetgreen.com.
Follow sweetgreen on Instagram, Facebook and Twitter
@sweetgreen.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220502005284/en/
sweetgreen Contact, Media: Maude Michel, sweetgreen
maude.michel@sweetgreen.com
sweetgreen Contact, Investor Relations: Rebecca Nounou
ir@sweetgreen.com
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