Back for the second time in Austin, TX, with
the McLaren Formula 1 Team, the Smartsheet initiative will
spotlight how Girlstart is unlocking a world of possibilities for
young girls through STEM education
In partnership with McLaren Formula 1 Team, Smartsheet
(NYSE:SMAR), the enterprise work management platform, today
announced it will highlight national women-led nonprofit,
Girlstart, as the next Sponsor X taking the place of the Smartsheet
logo on McLaren’s F1 race cars at the United States Grand Prix on
October 20-22, 2023.
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the full release here:
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Inspiring the next generation of women in STEM
Smartsheet and Girlstart believe that science, technology,
engineering, and math (STEM) will help solve the biggest challenges
of today and tomorrow, yet half of the world’s potential idea
makers—women and girls—are often discouraged from developing vital
STEM skills.
Founded in 1997, Girlstart is on a mission to inspire girls to
be world-changers by increasing their interest and engagement in
STEM through a variety of innovative year-round programs for
elementary girls with a special focus on grades 4-8—a critical age
where stereotyping and external biases start to take hold and
interest in subjects like math and science starts to fade. Each
program is rooted in real-world, non-intimidating curriculums that
help foster and develop skills across the full STEM spectrum,
provide an understanding of the importance of STEM, and boost
girls’ self-confidence and interest in STEM classes, majors, and
careers.
“At Girlstart, we teach girls that they can be whatever they
want when they grow up. We ignite a spark in them about STEM and
give them the confidence they need to pursue a career in science,
technology, engineering, or math,” said Shane Woods, executive
director at Girlstart. “The opportunity that Sponsor X presents to
shine a light on the girls that we empower through STEM education
is invaluable because we believe everyone belongs in STEM.”
Ahead of the United States Grand Prix, Girlstart, Smartsheet,
and McLaren will host two special days of programming for a select
group of local Austin Girlstart girls where they will hear directly
from women in STEM, including MIT engineer and host of the Netflix
series Emily’s Wonder Lab, Emily Calandrelli, and a McLaren STEM
ambassador. Students will also learn how to code robots to compete
in a Formula 1-inspired race, meet McLaren F1 driver Lando Norris,
and receive a special behind-the-scenes tour of the McLaren garage
at the Circuit of the Americas racetrack.
“At McLaren Racing, we are passionate about promoting STEM and
making pathways ever-more accessible and aspirational. The
Smartsheet Sponsor X initiative has enabled us to connect with
inspiring, STEM-related nonprofits at key race events and provide
our team’s support,” said Louise McEwen, executive director, brand
and marketing at McLaren Racing. “We’re excited to meet Girlstart
at this year’s United States Grand Prix, an incredible organisation
which empowers young women to embrace and pursue STEM careers, and
hope they have an unforgettable experience being introduced to the
world of Formula 1.”
Reimagining what a sponsorship can do
Sponsor X puts the Smartsheet mission into action by elevating
people and organizations that are doing work that truly matters.
Launched in 2022, the first-of-its-kind initiative has raised
awareness for STEM nonprofits across the world, including
Australia-based DeadlyScience, Oakland, CA–based The Hidden Genius
Project, UK-based STEAM Co., and now Austin, TX–based
Girlstart.
“When we launched Sponsor X, we had one simple mission: to
elevate deserving nonprofit organizations by putting them front and
center in the world of Formula 1. The community it has built and
the impact we have seen is beyond what we could have imagined,”
said Andrew Bennett, chief marketing officer at Smartsheet. “After
two years and three races around the world, I’m proud that we have
raised awareness about the importance of STEM education, creating a
connected community amongst our Sponsor X nonprofits, and most
importantly, helping inspire the next generation of technologists,
innovators, engineers, and more.”
Learn more about Sponsor X and the missions of each nonprofit
organization the initiative has highlighted here.
About Girlstart
Girlstart is a national women-led organization, offering
year-round out-of-school STEM (science, technology, engineering,
and math) programming for girls in grades 4-8 in Texas, California,
Massachusetts, and other locations across the country. Girlstart’s
comprehensive programs are designed to engage, increase confidence,
and introduce STEM careers to girls who have been historically
marginalized by providing meaningful, hands-on STEM programming
through after school, summer camps, and other community events. To
learn more, visit www.girlstart.org, or follow us on social:
Instagram, Twitter, Facebook, and LinkedIn.
About Smartsheet
Smartsheet (NYSE: SMAR) is the enterprise work management
platform. The foundation for managing projects, programs, and
processes for millions of global customers, Smartsheet empowers
everyone to work better, at scale. Visit www.smartsheet.com to
learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20231010873064/en/
Chrissy Vaughn pr@smartsheet.com
Smartsheet (NYSE:SMAR)
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