SAN
DIEGO, April 13, 2022 /PRNewswire/ -- Today,
Sony Electronics Inc. and the University of
Southern California (USC) School
of Cinematic Arts announced a new partnership to help create the
future of entertainment together by enhancing cinematic
education.
The USC School
of Cinematic Arts and Sony Electronics Partner to Support the Next
Generation of Filmmakers
Beginning immediately, the USC
School of Cinematic Arts will be adding a variety of the latest
Sony Imaging equipment to their renowned course curriculum ranging
from the Sony Cinema Line of cameras including VENICE 2, FX9 and FX6 models as well as the
versatile lineup of Alpha™ mirrorless cameras. Further
creative tools such as Pro Audio, high resolution displays and
access to cloud services will be made available as well. Sony
will also utilize this partnership to help develop and improve
their products and services based on customer feedback from
students and faculty at the school.
Additionally, this summer the School of Cinematic Arts will be
adding a Sony Virtual Production studio featuring Sony's latest
Crystal LED B series. Beginning in Fall 2022, a best-in-class
education experience for students around the virtual production
landscape will be offered at the school. In addition to the
collaboration on products, facilities and education, Sony has
donated two million dollars (USD) to
support the efforts of this new partnership.
"Sony's products are the leading-edge technologies that drive
ideas, inspire creativity, and inform the future of cinematic
education. Our students are the future creative leaders of our
industry, and this partnership will help give them the tools they
need to fully realize their education goals and creative ideas,"
said Elizabeth M. Daley, Dean of the
USC School of Cinematic Arts. "We are
so excited for the partnership with Sony to invest together in our
students' talent and in supporting the innovative cinematic
creations of the future."
"We're thrilled to establish this strong partnership with the
USC School of Cinematic Arts, one of
the best film schools in the world with a long legacy of producing
some of the top talent in the filmmaking industry," said
Theresa Alesso, President, Imaging
Products and Solutions Americas, Sony Electronics Inc. "Our
community is at the center of everything we do. Through this
collaboration, we look forward to fueling creativity for the next
generation of filmmakers and seeing the ways in which their art
shapes the cinema industry for years to come."
About Sony Electronics
Inc.
Sony Electronics is a subsidiary of Sony Corporation of America
and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive
entertainment companies in the world, with a portfolio that
encompasses electronics, music, motion pictures, mobile, gaming,
robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a
leader in electronics for the consumer and professional markets.
Operations include research and development, engineering, sales,
marketing, distribution and customer service. Sony Electronics
creates products that innovate and inspire generations, such as the
award-winning Alpha Interchangeable Lens Cameras and revolutionary
high-resolution audio products. Sony is also a leading manufacturer
of end-to-end solutions from 4K
professional broadcast and A/V equipment to industry leading
4K and 8K Ultra HD TVs. Visit http://www.sony.com/news
for more information.
About the USC School of Cinematic Arts
The University of Southern
California's School of Cinematic Arts is one of the leading
media schools in the world. Founded in collaboration with the
Academy of Motion Picture Arts and Sciences in 1929,
the USC School of Cinematic Arts has fueled and mirrored
the growth of entertainment as an industry and an art form. The
School offers comprehensive programs in directing, producing,
writing, cinema and media studies, animation and digital arts,
production, interactive media and games, all backed by a broad
liberal arts education and taught by leading practitioners in each
field. Its more than 17,000 alumni are among the world's most
distinguished animators, scholars, teachers, writers, directors,
producers, cinematographers, editors, sound experts, video game
designers and industry executives. Since 1973 not a year has passed
without an alumnus or alumna being nominated for an Academy Award
or an Emmy. https://cinema.usc.edu/
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SOURCE Sony Electronics, Inc.